How do you identify the drivers of change and prioritize opportunities?
How can your brand more effectively help consumers to achieve their goals?
Where are there opportunities to optimize how consumers buy and use your brand?
How can your brand more effectively address consumers’ underlying needs?
Optimize, not cannibalize with flavor, pack, and claims testing tools.
Serve up actionable insights with menu optimization and flavor testing tools.
Brew up the perfect portfolio with optimization, and claims and flavor testing.
Freshen up your insights with pack assess, claims testing, and portfolio optimization.
Message testing, concept assess, and omnichannel insights… *adds to cart*.
Understand real impact with consumer insights that mimic consumer behavior.
Understand your potential market share with product and message testing.
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Case Studies
Reports /When shoppers hit the aisles, packaging does the talking. It’s your most direct line to consumers, making the difference between a glance and a grab. But traditional pack testing? It can be too slow, costly, and, rigid for today’s fast-paced market.That's why...
Download our new report to discover how Americans are reassessing their spending and why they’re saying “yes” to experiences.
Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
Reports /Our everyday life is filled with thousands of decisions. Whether it’s choosing what to buy at the grocery store for dinner or deciding what you want to wear for the day. Consumer brands have traditionally centered what the customer says they want when picking...
In this Tactics + Insights guide, we explore (along with our pals at Digiday) how brands leverage new methodologies and agile research technology to develop winning products and services.
Dive into the untapped opportunities of the plant-based protein market in our latest report.
A study about which formats US cannabis users prefer when focused more on physical and mental wellness.
We approach the practice of innovation differently, mainly because we’ve spent a ton of time understanding why it can fail or fall down. This is our mega guide of how to do it right.
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Water is making waves that we’ve never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Are Americans embracing AI to help them eat better? Are consumers switching out booze for non-alcoholic beers? And more in our 2024 research report.
Discover key insights into the beauty & wellness attitudes of American consumers in our comprehensive report. Learn about essential consumer needs, how Americans research and prioritize products, and the most impactful packaging claims.
A study on how inflation has affected North American consumers and their purchasing habits.
Reports /We set out to understand how the dramatic rise in inflation that has occurred since early 2021 is impacting consumers both practically and emotionally. We were driven to provide...