Reports /You’ve heard the claims: faster timelines, lower cost, and access to insights from hard-to-reach audiences. But does synthetic data actually deliver? We put one method to the test. Here’s what we found, and what it means for you.Dig Insights conducted an...
How does the use of stimuli in innovation testing impact results? We found out.
We have recently released Market Simulator on the Upsiide platform. Market Simulator democratizes advanced analytics, automatically transforming Upsiide Idea Screen data into forecasts of share of choice, source of volume and incrementality
At Dig Insights we partner with leading brands to drive innovation that shifts consumer decisions in our clients’ favor. As we seek to help others to innovate, it’s critical that we continually challenge ourselves to innovate.
Is it a psychic or AI?
At Dig Insights we partner with incredible brands to drive the most innovative products in the market today. In order to ensure we’re helping our clients to be cutting edge, it’s important for our own internal teams to produce cutting edge work too.
This is how we’re adjusting data modeling and visualization to translate research metrics into actionable business insights.
