How does the use of stimuli in innovation testing impact results? We found out.
White paper
Upsiide Market Simulator vs MaxDiff
We have recently released Market Simulator on the Upsiide platform. Market Simulator democratizes advanced analytics, automatically transforming Upsiide Idea Screen data into forecasts of share of choice, source of volume and incrementality
Upsiide Conjoint vs Traditional Conjoint
At Dig Insights we partner with leading brands to drive innovation that shifts consumer decisions in our clients’ favor. As we seek to help others to innovate, it’s critical that we continually challenge ourselves to innovate.
Putting synthetic data to the test: can it really predict the future?
Is it a psychic or AI?
Mastering Market Share: Introducing Dig Insight’s New Share Optimization Methodology
At Dig Insights we partner with incredible brands to drive the most innovative products in the market today. In order to ensure we’re helping our clients to be cutting edge, it’s important for our own internal teams to produce cutting edge work too.
An Updated Approach to Data Modeling at Dig Insights
This is how we’re adjusting data modeling and visualization to translate research metrics into actionable business insights.