Updated: September 15 2025
Not long ago, launching a new product meant trusting your gut.
Would the claim “best-tasting” or “now with 2x the protein” actually land with consumers? You wouldn’t know until the product hit shelves.
But things have changed.
Claims testing platforms let you not just validate your messaging, but predict their performance before **you invest in packaging, marketing, or ad spend.
In this post, we’ll break down the top claims testing platforms brands are using in 2025 and how they’re helping teams move from guessing to knowing.
What Is Claims Testing?
Claims testing is a research methodology that evaluates how different messages influence consumer perceptions, purchase intent, and brand preference. It’s essential for product marketing, innovation, and packaging design.
Traditional claims testing could take weeks or months. But today’s platforms use agile methods and AI to deliver results in hours or days, allowing teams to test, iterate, and refine with speed and confidence.
Benefits of Claims Testing Platforms
- Message clarity: Find out which claims are clear, credible, and compelling.
- Consumer relevance: Understand what actually motivates your target audience.
- Reduced risk: Avoid launching with claims that fall flat or confuse buyers.
- Faster time-to-insight: Agile platforms return insights in real time, not weeks later.
- Scalability: Test multiple messages, formats, or audiences in one go.
5 Best Claims Testing Platforms (2025)
1. Upsiide (by Dig Insights)
- Best for: Claims testing and innovation research
- What it is: Upsiide is Dig Insights’ proprietary claims and concept testing platform, built to mimic how consumers make real-life decisions. It combines behavioral science with AI to help brands identify which claims drive true preference.
- What makes it different: Upsiide doesn’t just tell you what claims people like. It predicts which ones will actually perform best in the market. Its patented Idea Score can forecast share of choice, source of volume, and even potential cannibalization. The swipe-based interface makes surveys feel natural, boosting engagement and data quality.
- Key use cases: Claims testing, concept testing, ad and pack testing, flavor and scent messaging, AI-powered idea screening and analysis
- Why it works: Unlike traditional surveys, Upsiide uses trade-off techniques and visual dashboards to identify what they’d choose. Built-in quality controls, fast turnaround times, and expert consultation make it ideal for agile, predictive claims research.
2. Zappi
- Best for: Automated claims validation at scale
- Zappi enables brands to test claims early and often, with predictive analytics benchmarked against category norms. It’s trusted by major CPG brands for fast, high-volume message testing—especially when speed and consistency matter.
3. Quantilope
- Best for: Advanced method claims testing (MaxDiff, TURF)
- Quantilope’s strength lies in its suite of advanced methodologies. With tools like MaxDiff, AI-powered dashboards, and segmentation capabilities, it’s ideal for brands that want statistical rigor behind every claim.
4. Suzy
- Best for: Fast, qualitative feedback on messaging
- Suzy combines quant and qual tools for rapid claims feedback. Brands can launch a survey and then dig deeper with live consumer interviews—all in one platform. It’s especially useful for exploring emotional resonance and fine-tuning wording.
5. Remesh
- Best for: Live, exploratory claims testing
- Remesh excels at early-stage message exploration. You can test claims in real time with hundreds of people, using AI to surface the most persuasive language. Ideal for refining positioning before you go into quant testing.
What to Look for in a Claims Testing Platform
The right tool should go beyond basic survey results to uncover which claims truly drive consumer preference and why. Here are the core features that separate the best from the rest:
- Segment-level insightsA great claims testing platform should let you test messaging across specific audiences—like Gen Z vs. Millennials, light users vs. heavy buyers—so you can tailor your claims to the right people.
- AI-powered analysisA platform with AI capabilities can reveal emotional resonance, detect fatigue across similar claims, and help predict in-market performance.
- Clear, visual storytellingYou shouldn’t need a data scientist to explain what worked. The best platforms turn complex results into dashboards, charts, and story-ready outputs for quick decision-making.
- Built by researchers, not just developersPlatforms designed by people who’ve run claims tests themselves often bake in smart defaults, intuitive workflows, and methodology best practices. This means you can be sure that the surveys you create are accurate and the data you get is trustworthy.
Want to Learn More About Claims Testing With Dig?
At Dig, we don’t just test claims, but uncover the “why” behind them. With Upsiide, you can validate which messages connect, with whom, and why, all in a fraction of the time. Whether you’re refining pack copy, testing ads, or developing a new positioning, we can help you optimize every word.