Our speaker
Meagan Healey, VP of Marketing, Dig Insights
Meagan is an experienced marketing pro with an extensive career in the insights industry.
About the session
Working in a niche consumer space is hard. Launching a brand-new product category within that space is even harder. That was the problem for AdvancedGG.
As a producer of powdered energy supplements for gamers, AdvancedGG wanted to expand its product stack to the RTD space. But how does one compete in a category with an already fierce competition?
Dig and Upsiide helped AdvancedGG realize that it was all about effective package design. In this event, we chat with Richard Ng, Marketing Director, and Adam Fitzsimmons, Creative Director, to find out:
- Why and how AdvancedGG came to Dig and Upsiide to test package designs.
- What challenges they found during the research process.
- Expectations, realities and key learnings from the package design tests.
… and more!
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