Leveraging AI
Our proprietary AI tools resolve the tension between speed and quality, empowering our world-class researchers to deliver faster and also deeper insights.
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Events /

Corporate Researchers Conference 2023: making McDonald’s famous for chicken

Corporate Researchers Conference 2023: making McDonald’s famous for chicken

About the session

McDonald’s is proactively seeking new approaches to menu innovation to develop the latest generation of iconic menu items. Michelle Gansle VP, Global Insights & Analytics at McDonald’s and Michael Edwards, CGO & Cofounder at Dig Insights shared how they leveraged a fundamentally new research approach to support agile innovation, to test ideas in ways that speaks the language of the customer and to deliver insights that speak the language of the business.

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Make Trends Actionable: Diving Into Ebco’s Framework

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Events / It’s time to turn your trends & foresight work into actionable results.   Trends research is often the buzziest thing circulating around an organization. But why does it so often end up on a virtual shelf or hidden in a downloads folder, with no real...