About the session
McDonald’s is proactively seeking new approaches to menu innovation to develop the latest generation of iconic menu items. Michelle Gansle VP, Global Insights & Analytics at McDonald’s and Michael Edwards, CGO & Cofounder at Dig Insights shared how they leveraged a fundamentally new research approach to support agile innovation, to test ideas in ways that speaks the language of the customer and to deliver insights that speak the language of the business.
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