Dig Insights has been ranked #10 in GRIT’s 2025 Most Innovative Suppliers report, further cementing its reputation as one of the leading forces shaping the insights industry. The company has also been recognized as #6 among Technology Suppliers and #7 among Full-Service Suppliers, marking a rise across categories.
The 2025 GRIT Report revealed a shift in how clients define innovation—favoring companies that deliver tangible, pragmatic impact rather than flashy promises. In this year’s rankings, “innovation” meant embedding new capabilities in ways that drive real business value—something Dig has long prioritized in its client partnerships.
“It’s great to once again be recognized as one of the top 10 most innovative insights suppliers”, said Paul Gaudette, CEO of Dig Insights. “We’ve been fortunate to be on this list for many years, and it’s a reflection of our team’s relentless drive to combine human insight and technology to create meaningful results for our clients. This ranking reflects the trust our clients place in us to help them make bolder, smarter, future-proof decisions.”
Dig’s success lies in its ability to balance technology with human expertise. Rather than positioning AI as the star on its own, Dig has consistently used it to enhance the role of consultants, enabling faster, more strategic insight generation and storytelling without sacrificing depth or nuance. This human-AI hybrid approach—which the 2025 GRIT report highlights as a hallmark of leading innovators—is at the heart of Dig’s business model.
By integrating consulting, futures & innovation strategy, and proprietary tools like Upsiide, Dig helps clients navigate complex brand and innovation challenges, from opportunity identification through to validation and forecasting.
About Dig Insights
Dig Insights is a tech-enabled insights company that helps organizations make smarter business decisions now that serve them tomorrow. By bringing together futures & innovation strategy, insights consulting, and proprietary technology, we help clients envision their brand’s future and prove its potential.