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Dig Insights Partners With Woxi to Establish Global, Robust Innovation Testing Platform

Dig Insights Partners With Woxi to Establish Global, Robust Innovation Testing Platform

Tech-enabled market research company Dig Insights is excited to announce a partnership with Woxi, a firm renowned for its expertise in volumetric forecasting. This collaboration will significantly strengthen Dig Insights’ Upsiide platform, making it the most robust innovation testing platform globally. Upsiide, purpose-built for innovation, already provides share-of-choice data that helps users understand source of volume, cannibalization, and incrementality. With the […]

Tech-enabled market research company Dig Insights is excited to announce a partnership with Woxi, a firm renowned for its expertise in volumetric forecasting. This collaboration will significantly strengthen Dig Insights’ Upsiide platform, making it the most robust innovation testing platform globally.

Upsiide, purpose-built for innovation, already provides share-of-choice data that helps users understand source of volume, cannibalization, and incrementality. With the integration of Woxi’s volumetric forecasting, Upsiide will layer on unparalleled insights and precision to their innovation testing methodology.

Woxi offers a fully calibrated market model that leverages Upsiide data. The platform takes category sales data and builds a regression model that factors in distribution and marketing spend. Ultimately, Woxi helps you model out the most profitable next steps for you and your business in regards to product innovation.

Partnering with Woxi aligns perfectly with our mission to provide the most comprehensive and effective tools for innovation testing,” said Paul Gaudette, CEO of Dig Insights. “The combination of Upsiide’s predictive analytics and Woxi’s volumetric forecasting will enable our clients to make even more informed decisions and drive successful innovations. This partnership ensures that our clients have access to the most advanced and reliable data for their innovation processes.

We are thrilled to partner with Dig Insights. Concepts tested on the Upsiide platform can now seamlessly flow into our proven, sales-focused predictive analytics framework for a truly frictionless client experience”, said Chris Adrien, Woxi’s co-founder and CEO. “Woxi’s modern forecasting models meet clients where they are, from size of prize forecasts, useful during ‘where to play’ discussions, to ballpark forecasts of early potential, all the way to highly-detailed pre-launch forecasts. With each new innovation insight, our clients can instantaneously understand an initiative’s real-world sales potential.”

Dig Insights is a tech-enabled research company that helps enterprise companies to move beyond consumer-centric to decision-centric. We help our clients to uncover insights that will motivate consumer decisions, identify how to translate those insights into in-market action, assess, optimize, and build a business case for innovation and track innovation performance in market.

Our work is supported by the technologies that we leverage and create. This includes Upsiide, our proprietary innovation insights platform.

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications.

Our work is led by a team of over 250 strategists, insights leaders and data scientists.

We work for a global client base out of offices in Toronto, Chicago, and London.