Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!
Let's dig into the biggest insights we discovered in 2024!
Welcome to Dig Wrapped! Think: Spotify Wrapped but for insights!
In 2024, we explored countless industries, ran groundbreaking studies, and uncovered game-changing insights. Now, we’re celebrating our top findings in a special 6-part series. Get ready to dive into the trends and discoveries that defined the year.
First up, let’s dig into Food & Beverage!
Now, let’s unpack the trends in Consumer Packaged Goods!
Order up! Quick-service restaurant insights are next!
Unwrap key finance trends – ka-ching!
Ready for a shopping spree? We’re diving into Retail!
Say hi to AI… and its uses for market researchers!
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Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Dig In: the ‘Better for You’ category, leading with taste, and crisps
Ruth at Simply Roasted talks about her work in the ‘Better for You’ category, leading with taste, and crisps.