Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!
Let's dig into the biggest insights we discovered in 2024!
Welcome to Dig Wrapped! Think: Spotify Wrapped but for insights!
In 2024, we explored countless industries, ran groundbreaking studies, and uncovered game-changing insights. Now, we’re celebrating our top findings in a special 6-part series. Get ready to dive into the trends and discoveries that defined the year.
First up, let’s dig into Food & Beverage!
Now, let’s unpack the trends in Consumer Packaged Goods!
Order up! Quick-service restaurant insights are next!
Unwrap key finance trends – ka-ching!
Ready for a shopping spree? We’re diving into Retail!
Say hi to AI… and its uses for market researchers!
Related Posts
How we helped a multinational coffee brand expand their market
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
How a national retailer used segmentation to guide a targeted brand architecture strategy
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
How a global restaurant used TURF to optimize their mobile offers portfolio Â
Using Upsiide to test 100 different messages & running a TURF analysis helped determine mobile offering messages & an understanding of reach & incrementality.