Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!
Let's dig into the biggest insights we discovered in 2024!
Welcome to Dig Wrapped! Think: Spotify Wrapped but for insights!
In 2024, we explored countless industries, ran groundbreaking studies, and uncovered game-changing insights. Now, we’re celebrating our top findings in a special 6-part series. Get ready to dive into the trends and discoveries that defined the year.
First up, let’s dig into Food & Beverage!








Now, let’s unpack the trends in Consumer Packaged Goods!








Order up! Quick-service restaurant insights are next!






Unwrap key finance trends – ka-ching!







Ready for a shopping spree? We’re diving into Retail!







Say hi to AI… and its uses for market researchers!








Related Posts
Opportunities in QSR: how to improve the ordering experience
QSR brands have often been at the forefront of innovation. But what new features should they focus on to drive conversions? Discover more in our new study.
Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
The 7 best product innovations of 2022 (according to consumers)
CPG, Food & Bev, Innovation Testing
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.