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Dig In: strategic alignment & what makes a great leader

Dig In: strategic alignment & what makes a great leader
Sylvie Pelletier

Sylvie Pelletier is a Leadership development consultant and coach. She’s had brand, marketing, and strategy roles at CIBC, Educators Financial Group, and Food Banks Canada. Through these experiences, she discovered her passion for aligning company values and strategy with an individual’s day-to-day functions.

Tune in to this episode to get details about:

  • Why culture needs to be baked into your strategy
  • The three skills every leader should have to excel  
  • Steps needed for successful internal buy-in of your company’s strategy

Find the rest of the episode here.

If you want to connect with Adam, feel free to reach out to him on LinkedIn.

Subscribe to Dig In on your favourite podcasting platform and follow us on LinkedIn to keep an eye on more episodes.

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Dig In: how research informs the customer journey

Dig In: how research informs the customer journey

Erin Cohen, Director, Consumer Insights at Tim Hortons, discusses the back-to-basics approach she’s spearheading at Tim Hortons, how consumers’ routines changed because of the pandemic, and how foundational research informs the customer journey.