About the session
McDonald’s recognized an opportunity to reinvent how they innovate their menu. The objectives were to speak to consumers in a consumer-relevant language and to translate consumer feedback into a business-relevant language. Through this shift, they sought to streamline their innovation process and increase their innovation success rate.
McDonald’s and Dig Insights shared how they brought these objectives to life in a fundamentally new approach to menu innovation.
Related Posts
The Dig Party 2022
In 2022, we hosted our annual Dig party, for our friends in the industry and our clients, right here in Toronto.
IIEX 2022: a case study with RBC – a brand new way to leverage transactional and attitudinal data
The team at Dig worked with RBC’s Shane Findlay to build a segmentation with a blended data approach.
Quirk’s Chicago 2022: how Dig’s Concept Assess methodology helped Kraft Heinz optimize a product pre-launchtest
The team at Dig worked with Marat Fleytlikh to test their product concept in an entirely new way, leveraging the Concept Assess methodology.