Leveraging AI
Our proprietary AI tools resolve the tension between speed and quality, empowering our world-class researchers to deliver faster and also deeper insights.
How we work

Data is only useful if it inspires compelling insights and actions. We use multiple tools to help our clients move seamlessly from data to insight and action.

Features

Build A Program

Use Cases

Health  

CPG 

QSR 

Retail 

Pricing

Resources

Sign In

EmpytMenuItem

asd

Solutions

Understand a Changing Market

Trends and foresight

Jobs To Be Done

Customer Journey

Demand Space

Build Winning Strategies

Co-Creation Sessions

Innovation Sprints

Innovate to Grow Penetration, Share, and Profit

Innovation Testing

Winning at Shelf

Conjoint

Optimize Current Activities

Innovation Tracking

Brand Tracking

Case Studies

Resources

About Us

Get In Touch

Upsiide

Reports /

Balancing Essentials and Fun: The State of Experience Spending in America

Balancing Essentials and Fun: The State of Experience Spending in America

Uncover how consumers are redefining their discretionary spending

Do I save up for that big purchase or do I treat myself to some nice UberEats dinner?

With rising cost of living and post-pandemic sense of FOMO (fear of missing out), many Americans are asking the question above.

Our brand-new report breaks down how Americans are handling their experience spending, what experiences they prioritize and what that means for brands like yours.

Discretionary Spending report with fanned out pages of the report

We used our proprietary SaaS platform, Upsiide, to survey a representative sample of 1000 Americans aged 18-78. The study covered consumers across 4 generations, giving us a well-rounded view of how each one approaches discretionary spending. By asking both attitudinal and behavioral questions, we captured a detailed picture of consumer habits and preferences in today’s economy.

What's inside

Experience is everything

Find out why younger consumers are saying “yes” to experiences over savings.

Generational spending split

Uncover how Gen Z, Millennials, Gen X and Boomers differ in their spending habits.

The top discretionary spending category is…

See which experiences and discretionary categories consumers are prioritizing today and how the results change by subgroups.

So, what does that mean for brands?

Learn from our research experts at Dig on how to turn these insights into strategies for brand success.

Related Posts

Pack Testing Reinvented: An Agile Approach to Winning on Shelf

Pack Testing Reinvented: An Agile Approach to Winning on Shelf

Reports /When shoppers hit the aisles, packaging does the talking. It’s your most direct line to consumers, making the difference between a glance and a grab. But traditional pack testing? It can be too slow, costly, and, rigid for today’s fast-paced market.That's why...