Uncover how consumers are redefining their discretionary spending
Do I save up for that big purchase or do I treat myself to some nice UberEats dinner?
With rising cost of living and post-pandemic sense of FOMO (fear of missing out), many Americans are asking the question above.
Our brand-new report breaks down how Americans are handling their experience spending, what experiences they prioritize and what that means for brands like yours.
We used our proprietary SaaS platform, Upsiide, to survey a representative sample of 1000 Americans aged 18-78. The study covered consumers across 4 generations, giving us a well-rounded view of how each one approaches discretionary spending. By asking both attitudinal and behavioral questions, we captured a detailed picture of consumer habits and preferences in today’s economy.
What's inside
Experience is everything
Find out why younger consumers are saying “yes” to experiences over savings.
Generational spending split
Uncover how Gen Z, Millennials, Gen X and Boomers differ in their spending habits.
The top discretionary spending category is…
See which experiences and discretionary categories consumers are prioritizing today and how the results change by subgroups.
So, what does that mean for brands?
Learn from our research experts at Dig on how to turn these insights into strategies for brand success.
Related Posts
The marketer’s guide to product innovation
In this Tactics + Insights guide, we explore (along with our pals at Digiday) how brands leverage new methodologies and agile research technology to develop winning products and services.
Pack hacks: visual vs text-based pack design testing
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
Order up: trends in QSR & what’s driving change
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.