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Trends & Foresight

How do you identify the drivers of change and prioritize opportunities?

Jobs To Be Done

How can your brand more effectively help consumers to achieve their goals?

Customer Journey 

Where are there opportunities to optimize how consumers buy and use your brand?

Demand Space 

How can your brand more effectively address consumers’ underlying needs?

Co-Creation

How can ideating with consumers lead to more relevant and interesting ideas?

Innovation Sprints 

How can a guided, short-term burst of creativity engage your team and refresh your innovation pipeline?

Innovation Testing

How can technology transform the experience of testing and optimizing every kind of innovation?

Winning At Shelf

How can you optimize every element of how you show up in retail?

Conjoint 

How do you optimize your product or service?

Innovation Tracking

How can you achieve real-time tracking of your innovations and competitive innovations?

Brand Tracking 

How do you keep your finger on the pulse of your category, your brand, and your competitors?

Our research technology platform

Leveraging AI
Our proprietary AI tools resolve the tension between speed and quality, empowering our world-class researchers to deliver faster and also deeper insights.
How we work

Data is only useful if it inspires compelling insights and actions. We use multiple tools to help our clients move seamlessly from data to insight and action.

Use Cases

Food & Bev

Optimize, not cannibalize with flavor, pack, and claims testing tools.

QSR

Serve up actionable insights with menu optimization and flavor testing tools.

BevAl

Brew up the perfect portfolio with optimization, and claims and flavor testing.

Personal care

Freshen up your insights with pack assess, claims testing, and portfolio optimization.

Retail

Message testing, concept assess, and omnichannel insights… *adds to cart*.

Health

Understand real impact with consumer insights that mimic consumer behavior.

Financial services

Understand your potential market share with product and message testing.

 

 

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Solutions

Understand a Changing Market

Trends and foresight

Jobs To Be Done

Customer Journey

Demand Space

Build Winning Strategies

Co-Creation Sessions

Innovation Sprints

Innovate to Grow Penetration, Share, and Profit

Innovation Testing

Winning at Shelf

Conjoint

Optimize Current Activities

Innovation Tracking

Brand Tracking

Case Studies

Resources

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Leveraging AI Our proprietary AI tools resolve the tension between speed and quality, empowering our world-class researchers to deliver faster and also deeper insights. How we workData is only useful if it inspires compelling insights and actions. We use multiple...

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FeaturesBuild A ProgramUse Cases Health   CPG  QSR  Retail  PricingResourcesSign In

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asd Understand a Changing Market Trends and foresight Jobs To Be Done Customer Journey Demand Space Build Winning Strategies Co-Creation Sessions Innovation Sprints Innovate to Grow Penetration, Share, and Profit Innovation Testing Winning at Shelf Conjoint Optimize...