How do you identify the drivers of change and prioritize opportunities?
How can your brand more effectively help consumers to achieve their goals?
Where are there opportunities to optimize how consumers buy and use your brand?
How can your brand more effectively address consumers’ underlying needs?
Data is only useful if it inspires compelling insights and actions. We use multiple tools to help our clients move seamlessly from data to insight and action.
Optimize, not cannibalize with flavor, pack, and claims testing tools.
Serve up actionable insights with menu optimization and flavor testing tools.
Brew up the perfect portfolio with optimization, and claims and flavor testing.
Freshen up your insights with pack assess, claims testing, and portfolio optimization.
Message testing, concept assess, and omnichannel insights… *adds to cart*.
Understand real impact with consumer insights that mimic consumer behavior.
Understand your potential market share with product and message testing.
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Events /
Trends research is often the buzziest thing circulating around an organization. But why does it so often end up on a virtual shelf or hidden in a downloads folder, with no real outcomes to show for it?Â
Ebco, Dig’s newest acquisition, are experts at making sure this doesn’t happen. Their strategists work with innovation leaders at some of the world’s most well-loved brands to map the path from innovation opportunity to action, ultimately helping people drive effective decisions. Â
What they covered:
Events /Agile consumer research isn't always easy. How early you test ideas, how often you iterate throughout the process, and the tools you use can impact the outputs of your research. This session is designed for people that want to upskill their Upsiide game. Tune...
We spoke to CEO and Product Manager at fintech startup ApTap. They discussed how Upsiide helped them prioritize the most impactful features to develop for their target audience.
CPG, Events, Food & Bev, Innovation Testing
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.