How do you identify the drivers of change and prioritize opportunities?
How can your brand more effectively help consumers to achieve their goals?
Where are there opportunities to optimize how consumers buy and use your brand?
How can your brand more effectively address consumers’ underlying needs?
Data is only useful if it inspires compelling insights and actions. We use multiple tools to help our clients move seamlessly from data to insight and action.
Optimize, not cannibalize with flavor, pack, and claims testing tools.
Serve up actionable insights with menu optimization and flavor testing tools.
Brew up the perfect portfolio with optimization, and claims and flavor testing.
Freshen up your insights with pack assess, claims testing, and portfolio optimization.
Message testing, concept assess, and omnichannel insights… *adds to cart*.
Understand real impact with consumer insights that mimic consumer behavior.
Understand your potential market share with product and message testing.
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Upsiide
Events /
Trends research is often the buzziest thing circulating around an organization. But why does it so often end up on a virtual shelf or hidden in a downloads folder, with no real outcomes to show for it?Â
Ebco, Dig’s newest acquisition, are experts at making sure this doesn’t happen. Their strategists work with innovation leaders at some of the world’s most well-loved brands to map the path from innovation opportunity to action, ultimately helping people drive effective decisions. Â
What they covered:
Events, Industry Insights, QSR
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
Events, Food & Bev, Industry Insights, QSR, Retail
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
Events /Julia Kryluk, Consumer Insights Consultant, McDonald's Julia Kyrluk is an experienced insights professional who is passionate about understanding and anticipating consumer behaviour. During COVID-19, all of us have been forced to do more with less - less...