Save your spot and join us on April 29th @ 1pm ET
A year ago, “GLP-1” might have been just another medical term. Today, it’s at the center of a cultural and consumer revolution—one that’s reshaping industries far beyond healthcare. With 24 million Americans projected to be using GLP-1 weight loss drugs by 2035, the impact will be massive, far-reaching, and impossible to ignore.
So what does this mean for businesses like yours? Which consumer behaviors, attitudes, and industries are already feeling the shift? And how can you stay ahead of the curve rather than scramble to keep up?

Join three Dig leaders across Trends & Innovation, and Upsiide on April 29 at 1pm ET as they discuss fresh research and perspectives on the cultural impact of GLP-1s. We’ll start with trends and Upsiide research on the ripple effects of GLP-1s, from changing perceptions of wellness to emerging product innovations. We’ll explore the industries being disrupted, the conventional wisdom being challenged, and the strategic opportunities leaders can’t afford to overlook.
Sign up for this session to get insider intelligence, cutting-edge data, and expert perspectives on one of the most game-changing cultural shifts of our time.
What You’ll Walk Away With:
- Cultural Shifts Driven by GLP-1s – The key cultural shifts set in motion by GLP-1s and what they mean for your business.
- Insider Perspectives – How industry leaders in CPG and technology are adapting their innovation roadmaps to stay ahead.
- Cultural Shifts Research Toolkit – A toolkit for tracking and assessing GLP-1s’ impact on consumer culture.
This conversation will shape how forward-thinking businesses respond to the next wave of change. Sign up today!

Betsy Pendergast, VP, Trends & Innovation, Dig Insights
With nearly two decades of experience, Betsy Pendergast is a distinguished innovator and researcher known for her ability to identify and harness emerging trends to drive transformative innovation across industries. She combines strategic foresight with analytical rigor, exploring the interplay between societal changes and market demands to develop pioneering solutions.

Kevin Hare, EVP, Head of Client Growth & Upsiide Programs, Dig Insights
Kevin Hare is Executive Vice President with Dig Insights. For the past 15 years Kevin has leveraged insights to drive decision-making and strategy for global brands. At Dig Insights, Kevin helps brands to reinvent how they innovate, bringing expertise in the development and implementation of segmentation and occasions-based frameworks. He leverages foundational learning and Dig Insights’ technology to guide clients through new product development.
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Rob Volpe, Founder, Ignite 360, Dig Insights
Rob is a recognized leader in expressing meaningful insights, crafted into strategy and presented in creative ways that inspire action leading to tangible results. His work in insights has directly led to double-digit sales growth at retail, development of new products that buck the winds of declining categories, and providing companies with a heightened empathy toward their customers that enables more effective ways to communicate with them.