Challenge
Peacasaās packaging lacked clarity, visibility, and scalability: key claims were hidden, shelf standout was weak, and growth with new flavors and retailers was stalled.
Solution
Using Upsiideās two-phase pack testing, Peacasa evaluated full pack designs against benchmarks, refining hierarchy, claims, and flavor differentiation with real shopper feedback.
Impact
The redesign boosted velocity by up to 128%, re-opened retailer doors, and gave Peacasa a scalable packaging system for growth and expansion.
When packaging costs you shelf visibility, it costs you sales.
For Peacasa, a fast-growing Canadian chip brand, great product quality wasnāt enough. As they expanded into Whole Foods, Loblaws, and Sobeyās, their packaging wasnāt getting noticed. Key information like flavor name and protein content was hidden or blocked by shelf racking. Retailers were passing, and new SKUs were on hold.
āIf I couldnāt spot my own product on shelf, I knew customers wouldnāt either.ā
ā Aaron Johnstone, CEO & Co-Founder, Peacasa
The Challenge
- Poor shelf standout:Ā The most visible parts of the bag, the āgolden zoneā was dominated by a chip image, not purchase-driving claims.
- Low messaging clarity:Ā Key benefits were hard to see at a glance and the team wasnāt sure what to prioritize.
- No scalability:Ā The design didnāt adapt well to multiple flavors or new SKUs.
Peacasa needed more than a pretty redesign, they needed proof their packaging wouldĀ drive purchase intent.
The Solution
Peacasa partnered with Dig Insights and used Upsiide to take the guesswork out of the redesign.
UsingĀ Upsiideās unique ability to test real-world pack visuals against competitive benchmarks, they ran aĀ two-phase study:
- Concept TestingĀ ā Measured how early designs performed on clarity, appeal, and purchase intent. They explored layout, messaging, and how consumers interpreted design elements like flavor names, imagery, and callouts like ālight & crispyā or āa new kind of chip.ā
- RefinementĀ ā Tested refined designs against benchmarks for packaging success.
āThe two-phase approach was critical. The first test helped us identify what wasnāt working. That unlocked new questions and helped us reframe what we needed to ask in the second phase.ā
āWe used the Heatmap question to go deep on design, helping us see exactly what drew peopleās attentionāor didnāt. We learned that the āa new kind of chipā claim was too vague, and that āoriginalā as a flavor name wasnāt specific enough.
āUpsiide let us test layout, copy, and even flavor descriptors. Things we assumed were obvious actually confused people. Thatās insight you can only get by asking real shoppers.ā
– Ā Aaron Johnstone, CEO & Co-Founder, Peacasa
Why Upsiide Stood Out
Unlike other self-serve platforms, Upsiide could test full pack designs in context, capturing the real shelf experience, not just isolated claims.
āOther platforms we looked at couldnāt test visuals the way Upsiide did. For packaging, that was a dealbreaker.ā
The Outcome
The results were immediate and measurable.
šĀ +42%Ā same-store velocity in one major retailer
šĀ +128%Ā velocity in another retailer (with some added support from pricing and in-store sampling).
š Retailers who had previously passed came back to list Peacasa
š¬ Parents reported kids asking for the ānew bagā, even though the chips hadnāt changed.
āRetailers who had previously passed on listing us came back and said yes when they saw the new packaging.ā
āThe 42% velocity lift came down almost entirely to the refreshed packaging. That was the only variable that changed, which was incredible to see.ā
What This Means for You
Peacasaās package redesign wasnāt just a facelift, it became a growth engine.
With packaging clarity dialed in, theyāre expanding production and eyeing U.S. retail.
If youāre preparing a packaging update,Ā donāt guess.
Test your designs in context, see what wins attention, and launch with confidence.
Discover how Upsiide can help you get it right before you hit the shelf.
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