During COVID-19, all of us have been forced to do more with less – less budget, less certainty, and less time. McDonald’s experienced this first-hand; when the pandemic hit, they were forced to cut menu items to streamline work in their kitchens.

The methodology needed to be fast, affordable and rigorous. To meet this challenge, Dig Insights used their innovation insights platform, Upsiide, to understand which menu items could be cut and which items needed to remain to effectively streamline their menu.

Watch this presentation with Julia Kryluk, Consumer Insights Consultant at McDonald’s, and Michael Edwards, Chief Growth Officer at Dig Insights, as they walk through the case study in-detail. You’ll walk away with an understanding of how you too can streamline, amend, or expand your product portfolio with certainty.