Our speaker
Gillian Geddie, VP, Dig Insights
Gillian Geddie is an experienced insights professional who has a specialty in advising global brands in brand positioning, go-to-market strategies, and communication planning
About the session
When was the last time you watched a TV show without mindlessly scrolling on your phone? We’re in the midst of what we’ve called the ‘distraction epidemic’, and that means brands need to figure out how to grab hold of consumers’ attention in a whole new way.
We conducted a study with 2000 North Americans and asked them how they use their phones, tablets and computers, why they get distracted and what type of ads are likely to attract their attention.
In this event, we’ll be walking you through the results. Some stuff we’ll cover:
- What makes people reach for their phones (and no, it’s not just boredom)
- How much time people spend on their phones while doing other tasks
- Mobile shopping and what people do before tapping “buy”
- Which ad creatives people love and remember the most
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