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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Beyond beer: unlocking the potential of the thriving alcoholic RTD market in the US
Discover the booming Ready-to-Drink (RTD) alcoholic beverage market in the US. In this on-demand event, we explore shifting trends as beer loses dominance and RTD cocktails rise in popularity, offering valuable insights and growth opportunities in this dynamic industry.
Corporate Researchers Conference 2023: making McDonald’s famous for chicken
We presented at the CRC 2023 conference to show how we worked with McDonald’s to make them famous for chicken.
Quirks New York 2023: “so, is that a good score?”: a Hershey’s and Dig Insights case study
Hersey’s and Dig joined to discuss the common question “So, is that a good score?”
Innovation testing
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What is an Innovation Pipeline?
An innovation pipeline is a widely used term. But what does it mean? This article covers the basic definitions and reasons for implementing the innovation pipeline framework.
5 Best Practices for Concept Testing
Concept testing helps you set your new product ideas for success. We’ve outlined 5 best practices and tips for nailing your concept testing surveys.
4 Common Mistakes In Packaging Design Testing And 4 Ways to Avoid Them
Package design testing requires skill and attention. We outline 4 costly mistakes you should watch out for when you test your packages.
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