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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Quirk’s New York 2022: how Dig’s insights innovation helped transform the omnichannel experience at CVS Health
The team at Dig worked with CVS Health to transform their omnichannel experience through insights innovation.
The great inflation: navigating evolving U.S. consumer behaviors through inflation
Steve McCurdy, our VP of Insights, went over our report on how inflation is impacting American consumers.
IIEX 2022: a case study with RBC – a brand new way to leverage transactional and attitudinal data
The team at Dig worked with RBC’s Shane Findlay to build a segmentation with a blended data approach.
Innovation testing
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5 Best Practices for Concept Testing
Concept testing helps you set your new product ideas for success. We’ve outlined 5 best practices and tips for nailing your concept testing surveys.
4 Common Mistakes In Packaging Design Testing And 4 Ways to Avoid Them
Package design testing requires skill and attention. We outline 4 costly mistakes you should watch out for when you test your packages.
10 Reasons Why Package Design Testing Is Important
Package design testing is often overlooked by brands, which can result in huge losses. We’re outlining 10 reasons to start testing your product packages.
Company news See more
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