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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Digital Transformation in Fast Casual and QSR Summit 2023: McDonald’s is reinventing how they approach menu innovation
The team at Dig worked with McDonald’s to reinventing how they approach menu innovation.
Quirk’s New York 2022: how Dig’s insights innovation helped transform the omnichannel experience at CVS Health
The team at Dig worked with CVS Health to transform their omnichannel experience through insights innovation.
The great inflation: navigating evolving U.S. consumer behaviors through inflation
Steve McCurdy, our VP of Insights, went over our report on how inflation is impacting American consumers.
Innovation testing
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10 Reasons Why Package Design Testing Is Important
Package design testing is often overlooked by brands, which can result in huge losses. We’re outlining 10 reasons to start testing your product packages.
6 Concept Validation Mistakes and How to Avoid Them
It’s tricky to get concept validation right. We outlined 6 common mistakes you might run into when doing concept validation and 6 tips for avoiding them.
3 Ways to Validate a Product Idea
Developing a great product idea is not that simple. That’s why you need product validation. This article explains how to validate a product idea in 3 ways.
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