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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Quirk’s Chicago 2022: how Dig’s Concept Assess methodology helped Kraft Heinz optimize a product pre-launchtest
The team at Dig worked with Marat Fleytlikh to test their product concept in an entirely new way, leveraging the Concept Assess methodology.
How ApTap used Upsiide to develop and prioritize the feature roadmap
ApTap, a UK fintech startup, leveraged Upsiide’s concept testing tool to find winning app features.
How MyRide901 used Upsiide to define their product roadmap
MyRide901, a mobile app, worked with Upsiide to prioritize a set of features to introduce to their users.
Innovation testing
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6 Concept Validation Mistakes and How to Avoid Them
It’s tricky to get concept validation right. We outlined 6 common mistakes you might run into when doing concept validation and 6 tips for avoiding them.
3 Ways to Validate a Product Idea
Developing a great product idea is not that simple. That’s why you need product validation. This article explains how to validate a product idea in 3 ways.
6 Top Packaging Design Examples + Why They Work
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
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