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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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IIEX 2022: a case study with RBC – a brand new way to leverage transactional and attitudinal data
The team at Dig worked with RBC’s Shane Findlay to build a segmentation with a blended data approach.
Quirk’s Chicago 2022: how Dig’s Concept Assess methodology helped Kraft Heinz optimize a product pre-launchtest
The team at Dig worked with Marat Fleytlikh to test their product concept in an entirely new way, leveraging the Concept Assess methodology.
How ApTap used Upsiide to develop and prioritize the feature roadmap
ApTap, a UK fintech startup, leveraged Upsiide’s concept testing tool to find winning app features.
Innovation testing
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6 Top Packaging Design Examples + Why They Work
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
Concept Validation: Why You Need It and How to Do It
To make product innovation possible, you need the right tools. Concept validation is the answer and we’ll show you how to nail it using some examples.
How to use idea screening and refinement for successful innovation
You’ve collected a bunch of innovation ideas but don’t know how to choose the right ones? This post tells you all about how to do idea screening surveys.
Company news See more
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