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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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How Welo used Upsiide to develop brand new snack packaging
Welo has made it its mission to make healthy snacking easier for parents. Upsiide helped Welo bring this dream to life and create attractive packaging.
How we used Upsiide to optimize our go-to-market messaging
Upsiide’s marketing team needed to realign its brand goals with the messaging that resonates best with our buyers. They used Upsiide to achieve that goal.
How Civil Pours used Upsiide to uncover a winning product mix
Civil Pours used Upsiide to understand which of their RTD cocktails to prioritize for production.
Innovation testing
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The challenge of developing an effective innovation strategy in CPG
Creating an innovation strategy is hard and this post tells you all about why this happens.
Limited-time offer trends for QSRs
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
The Starbucks Logo Evolution: How History Made This World Famous Logo
You know this logo but do you know its history? Brew up a cup of coffee and deepen into the full evolution of the legendary Starbucks logo.
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