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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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How Pizza Hut uses Upsiide to define their menu innovation roadmap
For Pizza Hut, traditional approaches to innovation simply weren’t cutting it. That’s why they leverage Upsiide to fill their innovation pipeline with winning ideas and optimize their marketing initiatives.
How tech-enabled brokerage Properly optimized messaging hierarchy
Properly used Upsiide to understand which messaging resonated with their target audiences, helping them optimize their go-to-market branding.
How Everipe’s data-driven approach to innovation drove market success
Everipe worked with Upsiide to uncover and validate market appeal for their product portfolio, ultimately prioritizing their business focus areas.
Innovation testing
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Claims testing in market research: definition and examples
Learn the full definition of claims testing in market research and how brands assess their message ideas to make better decisions.
How to Test Your Logo and Win Hearts &Â Minds
Logo testing is a necessary skill that can come in handy anytime. We’ve created a step-by-step guide to testing logo ideas for your brand.
Concept Testing Examples: 6 Real Wins &Â Fails
If you’re struggling to understand why concept testing is so important, we’ve created a list of concept testing examples that succeeded and failed.
Company news See more
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