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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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How Inquisi used Upsiide to make TV research easier
Inquisi is a research agency that’s helped many British TV providers make decisions about what should go on TV and when. Inquisi used Upsiide to streamline the process.
How Welo used Upsiide to develop brand new snack packaging
Welo has made it its mission to make healthy snacking easier for parents. Upsiide helped Welo bring this dream to life and create attractive packaging.
How we used Upsiide to optimize our go-to-market messaging
Upsiide’s marketing team needed to realign its brand goals with the messaging that resonates best with our buyers. They used Upsiide to achieve that goal.
Innovation testing
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The Starbucks Logo Evolution: How History Made This World Famous Logo
You know this logo but do you know its history? Brew up a cup of coffee and deepen into the full evolution of the legendary Starbucks logo.
Claims testing in market research: definition and examples
Learn the full definition of claims testing in market research and how brands assess their message ideas to make better decisions.
How to Test Your Logo and Win Hearts &Â Minds
Logo testing is a necessary skill that can come in handy anytime. We’ve created a step-by-step guide to testing logo ideas for your brand.
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