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How Civil Pours used Upsiide to uncover a winning product mix
Civil Pours used Upsiide to understand which of their RTD cocktails to prioritize for production.
How Pizza Hut uses Upsiide to define their menu innovation roadmap
For Pizza Hut, traditional approaches to innovation simply weren’t cutting it. That’s why they leverage Upsiide to fill their innovation pipeline with winning ideas and optimize their marketing initiatives.
How tech-enabled brokerage Properly optimized messaging hierarchy
Properly used Upsiide to understand which messaging resonated with their target audiences, helping them optimize their go-to-market branding.
Innovation testing
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Concept Testing Examples: 6 Real Wins &Â Fails
If you’re struggling to understand why concept testing is so important, we’ve created a list of concept testing examples that succeeded and failed.
10 Best Logos of All Time and Why They’re Good
A logo is a company’s visual identity. To demonstrate the power of a memorable logo, we compiled a list of the best company logos to inspire you.
11 Best Practices for Writing Concept Testing Survey Questions
How should you structure the survey or phrase the questions? That’s what this post is all about – developing concept testing survey questions that work.
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