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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Dig In: the ‘Better for You’ category, leading with taste, and crisps
Ruth at Simply Roasted talks about her work in the ‘Better for You’ category, leading with taste, and crisps.
Innovation testing
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10 Best Logos of All Time and Why They’re Good
A logo is a company’s visual identity. To demonstrate the power of a memorable logo, we compiled a list of the best company logos to inspire you.
11 Best Practices for Writing Concept Testing Survey Questions
How should you structure the survey or phrase the questions? That’s what this post is all about – developing concept testing survey questions that work.
7 Reasons Why Concept Testing Is Important
Why do you need concept testing in marketing research and how can it help your brand? Here are 5 reasons why you should start testing your concepts.
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