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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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How Everipe’s data-driven approach to innovation drove market success
Everipe worked with Upsiide to uncover and validate market appeal for their product portfolio, ultimately prioritizing their business focus areas.
Dig In: the future of consumer insights in CPG
Marat Fleytlikh, Associate Director, Consumer Insights at The Kraft Heinz Company, discusses how Kraft Heinz is “walking the talk,” the art and science behind insights, and being an enabler versus a barrier.
Dig In: marketing in the supplement space, creating a differentiated brand and finding a winning package design
We sat down with Richard Ng, Marketing Director at Advanced GG to talk about all things marketing and insight within the CPG and supplements landscape, as well as discuss the project Advanced did with Dig and Upsiide.
Innovation testing
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7 Reasons Why Concept Testing Is Important
Why do you need concept testing in marketing research and how can it help your brand? Here are 5 reasons why you should start testing your concepts.
Concept testing definition, use cases and methods
Everything you need to know about the concept testing definition, how to use it and what methods you can use to create your first concept testing survey.
Innovation, informed: why new product ideas fail, how to beat the odds, and what success means
We’ve created a comprehensive report that outlines the key innovation trends to fold into your business this year (based on experts), and tangible examples of what these trends look like in practice.
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