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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Dig In: macro-economic trends in Canada, reimagining the office, and innovation
In his role as Head of Canada Research at Cushman & Wakefield, Adam Jacobs explores trends in commercial real estate by leveraging research. That is to say that he knows a lot about the economy and how things might change and shift in the next little while.
How a pharma company leveraged MaxDiff to identify which claims would drive trials
Through Upsiide and exploring the competitive landscape, research identified which claim (of many) had the greatest potential to drive purchase interest.
How a food company developed a global Demand Space framework with local relevancy
How a food company leveraged a mobile-first consumption diary and a quantitative survey to create a demand space framework based on need states.
Innovation testing
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Concept testing definition, use cases and methods
Everything you need to know about the concept testing definition, how to use it and what methods you can use to create your first concept testing survey.
Innovation, informed: why new product ideas fail, how to beat the odds, and what success means
We’ve created a comprehensive report that outlines the key innovation trends to fold into your business this year (based on experts), and tangible examples of what these trends look like in practice.
Company news See more
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