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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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How we helped a multinational coffee brand expand their market
By running an attitudes & usage study among coffee drinkers, primary targets were identified to clarify the competitive set and determine areas for growth.
How a national retailer used segmentation to guide a targeted brand architecture strategy
Primary targets were isolated through online qualitative research, a robust questionnaire to understand shoppers better, and the creation of clear personas.
How a global restaurant used TURF to optimize their mobile offers portfolio Â
Using Upsiide to test 100 different messages & running a TURF analysis helped determine mobile offering messages & an understanding of reach & incrementality.
Innovation testing
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