Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & data See more
Between Two Joels: Is synthetic data the future of insights? (Lunch & Learn edition)
Watch the recording from our Between Two Joels lunch & learn on synthetic data.
The Effect of Stimuli
How does the use of stimuli in innovation testing impact results? We found out.
Upsiide Market Simulator vs MaxDiff
We have recently released Market Simulator on the Upsiide platform. Market Simulator democratizes advanced analytics, automatically transforming Upsiide Idea Screen data into forecasts of share of choice, source of volume and incrementality
The Age of Collaboration: Why partnerships have moved from hype to long-term strategy
Download our new report and discover the evolving trends shaping the women’s health space.
Concept Testing: Definition, Methods, and Real-World Use Cases
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
What Is Claims Testing in Market Research? Definition, Benefits & Examples
Discover what claims testing in market research is, why it matters, and see real-world examples of how brands validate their messaging to boost sales and brand equity.
Innovation testing
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Logo Testing: How to Test a Logo Design with Consumers (Step-by-Step Guide)
Learn how to test a logo design with consumers. Discover step-by-step methods to measure appeal, relevance, and uniqueness so you can choose the best logo for your brand.
Stage-Gate Process for Innovation: Pitfalls and How to Make It More Agile
Discover the pros and cons of the Stage-Gate Process for innovation. Learn why it can slow teams down, common pitfalls to avoid, and how to combine Stage-Gate with agile methods to drive faster, better innovation.
Is Measuring ROI in Innovation Worth It?
Calculating the return on your innovation investment has many benefits. But some people still have a beef with this approach. Here’s our take on ROI in innovation.
Company news See more
Dig Insights Acquires Ebco Trends to deliver a seamless end-to-end innovation lifecycle
We have acquired Ebco, a leading consultancy known for translating insights and trends into strategic foresight.
Dig Insights Acquires Ignite 360 to Deliver Greater Insight Into Consumer Decision-Making
We have acquired Ignite 360, an insights, strategy, and training agency.
Dig Insights Partners With Woxi to Establish Global, Robust Innovation Testing Platform
We have partnered with Woxi, a firm renowned for its expertise in volumetric forecasting.