Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & data See more
Between Two Joels: Is synthetic data the future of insights? (Lunch & Learn edition)
Watch the recording from our Between Two Joels lunch & learn on synthetic data.
The Effect of Stimuli
How does the use of stimuli in innovation testing impact results? We found out.
Upsiide Market Simulator vs MaxDiff
We have recently released Market Simulator on the Upsiide platform. Market Simulator democratizes advanced analytics, automatically transforming Upsiide Idea Screen data into forecasts of share of choice, source of volume and incrementality
How Peacasa Used Upsiide to Transform Packaging and Accelerate Retailer Growth
Using Upsiide’s pack testing, Peacasa uncovered what truly drove shopper attention, and redesigned with clarity, consistency, and confidence.
It’s a vibe: how emotion-led research led to brand transformationÂ
Using archetypes, visual metaphors, and emotional cues, we uncovered the brand’s true persona and aligned it with consumer values.
The Nostalgia Economy: How Brands Can Harness the Past to Build Deeper Connections
Why do younger generations gravitate towards nostalgia? We used our Cultural Context Engine, OneCliq, to decode online conversations and outline what brands can do next.
Innovation testing
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5 Best Practices for Concept Testing
Learn 5 proven concept testing best practices to evaluate new product ideas, improve surveys, and reduce risk in your innovation process.
Concept Validation: Definition, Benefits, Examples, and How to Validate Product Ideas
Learn what concept validation is, why it matters in product development, and how to run concept validation surveys with real-world examples and best practices.
Concept Testing: Definition, Methods, and Real-World Use Cases
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
Company news See more
Dig Insights Acquires Ebco Trends to deliver a seamless end-to-end innovation lifecycle
We have acquired Ebco, a leading consultancy known for translating insights and trends into strategic foresight.
Dig Insights Acquires Ignite 360 to Deliver Greater Insight Into Consumer Decision-Making
We have acquired Ignite 360, an insights, strategy, and training agency.
Dig Insights Partners With Woxi to Establish Global, Robust Innovation Testing Platform
We have partnered with Woxi, a firm renowned for its expertise in volumetric forecasting.