Gen Z + QSR: The Inside Scoop On the Next Generation of Consumers
We surveyed Canadian and American Gen Z to understand their fast-food ordering habits & routines and identify key opportunities for brands.
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Embracing the Future of Market Research with AI: Our Journey So Far
Artificial intelligence isn’t going anywhere. Discover how our team embraces AI to streamline innovation and transform market research.
Tracking Innovation Performance | Reinventing Reinvention Guide
Companies tend to overlook how an innovation performs after launch. Read on to learn why this shouldn't change and discover handy tips for tracking innovations.
Refining and Optimizing Ideas | Reinventing Reinvention Guide
Discover our tips for refining and optimizing your ideas and how we replicate genuine shopping experiences at Dig to gather more accurate consumer data.
Testing Innovative Ideas | Reinventing Reinvention Guide
The most successful products solve consumer problems. Want to learn how to test out ideas that will do just that? This article is for you.
Identifying Innovation Opportunities | Reinventing Reinvention Guide
How do you come up with innovative ideas? Discover how insights folks identify opportunities today and learn tips from our senior leaders.
Nailing Foundational Research | Reinventing Reinvention Guide
Our Dig leaders go over the history of doing foundational research of an innovation and share tips for doing it the Dig way.
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