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Chips or crisps? 6 ways to optimize on-pack claims for the world’s fave snack
The chips category has been disrupted by ‘better for you’ snack brands. But what health-related claims make consumers buy chips? Our study is about that.
Lunar New Year 2022: how Americans & Canadians are celebrating
The Lunar New Year is here. To learn how North Americans celebrate it, we surveyed them about their favourite things about the holiday.
6 Top Packaging Design Examples + Why They Work
What makes product packaging great? We compiled a whole list of top packaging design examples to give you some inspiration.
Innovation testing
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