Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Upsiide Conjoint vs Traditional Conjoint
At Dig Insights we partner with leading brands to drive innovation that shifts consumer decisions in our clients’ favor. As we seek to help others to innovate, it’s critical that we continually challenge ourselves to innovate.
Between Two Joels: Back to AI Basics
Watch the recording of the Between Two Joels session to learn about the real, practical side of artificial intelligence.
Dig Deep: Artificial Intelligence Through A Research Lens
Exploring the complex questions around AI in market research, with insights from Buzz.
The Future of Women’s Health Report
Download our new report and discover the evolving trends shaping the women’s health space.
How to conduct a trend analysis (and get accurate predictions)
Learn how to conduct a trend analysis and forecast market shifts with accuracy. Discover key steps, best practices, and examples of trend analysis to stay ahead of the competition.
GLP-1s: The Tidal Wave Reshaping Culture, Consumption, and Commerce
The rise of GLP-1 is causing ripple effects far beyond healthcare. Learn what the industry experts are saying about the implications of GLP-1s.
Innovation testing
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7 Reasons Why Concept Testing is Essential for Marketing Success
Discover why concept testing is essential in marketing research. Learn 7 proven benefits, real examples, and how tools like Upsiide help brands validate winning ideas.
What Is Claims Testing in Market Research? Definition, Benefits & Examples
Discover what claims testing in market research is, why it matters, and see real-world examples of how brands validate their messaging to boost sales and brand equity.
Flavor Testing: Why You Can Account For Taste
Flavor testing helps food and beverage brands predict consumer reactions to new taste ideas before launch. Learn how flavor testing reduces risk, saves money, and identifies winning flavors.
Company news See more
Spotlighting Dig’s U.K. team
Despite being a Canadian-founded and based company, Dig works with clients across the globe, uncovering insights in over 46 countries every year. To accommodate our growing business across the pond, the Dig Insights team is now home to a permanent office and team in the U.K.
Sima Vasa joins Dig Insights as a Strategic Advisor
We’re thrilled to announce that Sima Vasa is joining Dig Insights as a strategic advisor.
2022 Dig-BIPOC Leaders of Tomorrow Scholarship Winners Announced
We’ve announced our 2022 BIPOC Leaders of Tomorrow Scholarship winners.