Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Upsiide Conjoint vs Traditional Conjoint
At Dig Insights we partner with leading brands to drive innovation that shifts consumer decisions in our clients’ favor. As we seek to help others to innovate, it’s critical that we continually challenge ourselves to innovate.
Between Two Joels: Back to AI Basics
Watch the recording of the Between Two Joels session to learn about the real, practical side of artificial intelligence.
Dig Deep: Artificial Intelligence Through A Research Lens
Exploring the complex questions around AI in market research, with insights from Buzz.
Flavor Testing: Why You Can Account For Taste
Flavor testing helps food and beverage brands predict consumer reactions to new taste ideas before launch. Learn how flavor testing reduces risk, saves money, and identifies winning flavors.
How Peacasa Used Upsiide to Transform Packaging and Accelerate Retailer Growth
Using Upsiide’s pack testing, Peacasa uncovered what truly drove shopper attention, and redesigned with clarity, consistency, and confidence.
It’s a vibe: how emotion-led research led to brand transformationÂ
Using archetypes, visual metaphors, and emotional cues, we uncovered the brand’s true persona and aligned it with consumer values.
Innovation testing
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How to Write a Concept for Market Research: Best Practices and Examples
Learn how to write a market-realistic concept descriptions and get best practices, examples, and an agile testing workflow.
The CPG Innovation Process: 7 Steps to Launch Winning Consumer Packaged Goods Products
Learn the 6 key steps that help consumer packaged goods brands generate, test, and launch winning innovations.
Agile Market Research: Definition, Benefits, and How to Do It
Agile market research is a faster, iterative way to test concepts and gather insights. Learn what it is, how it works, and which tools can help you do agile research effectively.
Company news See more
Spotlighting Dig’s U.K. team
Despite being a Canadian-founded and based company, Dig works with clients across the globe, uncovering insights in over 46 countries every year. To accommodate our growing business across the pond, the Dig Insights team is now home to a permanent office and team in the U.K.
Sima Vasa joins Dig Insights as a Strategic Advisor
We’re thrilled to announce that Sima Vasa is joining Dig Insights as a strategic advisor.
2022 Dig-BIPOC Leaders of Tomorrow Scholarship Winners Announced
We’ve announced our 2022 BIPOC Leaders of Tomorrow Scholarship winners.