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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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How to use idea screening and refinement for successful innovation
You’ve collected a bunch of innovation ideas but don’t know how to choose the right ones? This post tells you all about how to do idea screening surveys.
How to create an innovation pipeline filled with winning ideas
How do you source ideas for your innovation pipeline and how do you prioritize the most important ones? Follow our step-by-step instructions to find out.
We tested limited-time offers in two different ways, and got different results – here’s why
We tested different promotional materials for limited-time offers (LTOs) in the QSR space and compared the results to our study of LTO descriptions.
Innovation testing
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