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The challenge of developing an effective innovation strategy in CPG
Creating an innovation strategy is hard and this post tells you all about why this happens.
Limited-time offer trends for QSRs
We tested a bunch of sandwich and beverage limited-time offers with 1,000 US and Canadian consumers and discovered which ones people love most.
The competitive landscape of the plant-based protein category
This comprehensive piece outlines what plant-based protein brands consumers prefer the most and how a retailer can create a successful product mix.
Innovation testing
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