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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Sussing out sustainability: what works, what doesn’t, and how to write an on-pack claim
Sustainability matters. But which claims do consumers actually care about? We’ve undertaken in-depth research into how consumers view sustainable practices as a whole, and how this translates to purchasing behaviour with on-pack claims.
Food delivery: what the future looks like
The pandemic drove massive increases in the adoption of food and grocery delivery and meal kit services, forcing us to think differently about how and where we purchase food. But, as we wade through a post-lockdown world, will consumers keep having food delivered at the same rate?
What does automation mean for insights and market research?
Automation speeds up repetitive and predictable manual tasks to get insights faster. But is that in the form of survey templates? Or is it more about insight generation?
Innovation testing
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