Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & data See more
What we learned at Buzz
In October 2024, we had out first ever Buzz event. Discover what we learned about AI and market research from the conference.
Putting synthetic data to the test: can it really predict the future?
Is it a psychic or AI?
Between Two Joels: Giving AI Longterm Memory
Join us on August 21st at 1:00pm EST for another Q&A session with our AI Experts
The Nostalgia Economy: How Brands Can Harness the Past to Build Deeper Connections
Why do younger generations gravitate towards nostalgia? We used our Cultural Context Engine, OneCliq, to decode online conversations and outline what brands can do next.
The Future of Women’s Health Report
Download our new report and discover the evolving trends shaping the women’s health space.
How to conduct a trend analysis (and get accurate predictions)
Learn how to conduct a trend analysis and forecast market shifts with accuracy. Discover key steps, best practices, and examples of trend analysis to stay ahead of the competition.
Innovation testing
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Innovation Pipeline: Definition, Stages, and How to Build One
Learn what an innovation pipeline is, the stages involved, and how to build a framework that consistently delivers winning ideas.
Culture of Innovation: What It Is and How It Transforms Your Innovation Process
A culture of innovation empowers teams to collaborate, experiment, and take smart risks. Learn what it is, why it matters, and how to build one that improves your innovation process.
6 Common Concept Validation Mistakes (and How to Avoid Them)
Discover the 6 most frequent concept validation mistakes, why they happen, and actionable strategies for avoiding them when testing new product ideas.
Company news See more
2022 Dig-BIPOC Leaders of Tomorrow Scholarship Winners Announced
We’ve announced our 2022 BIPOC Leaders of Tomorrow Scholarship winners.
2023 GRIT Top 50 Most Innovative Companies
For the third consecutive year in a row, Dig Insights has made the Top 10 in Greenbook’s GRIT Business & Innovation Report.
Dig Insights named one of Canada’s Top Growing Companies by the Globe and Mail for the fifth time
Toronto, Ontario – Dig Insights is delighted to have been named as one of Canada’s Top Growing Companies for the fifth time by The Globe and Mail.