Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & data See more

What we learned at Buzz
In October 2024, we had out first ever Buzz event. Discover what we learned about AI and market research from the conference.

Putting synthetic data to the test: can it really predict the future?
Is it a psychic or AI?

Between Two Joels: Giving AI Longterm Memory
Join us on August 21st at 1:00pm EST for another Q&A session with our AI Experts


What is trends analysis in market research?
Discover the meaning of trends analysis in market research, why it’s vital for brands, and what trends analysis looks like for market researchers and insights professionals.

Dig Wrapped 2024
Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!

Balancing Essentials and Fun: The State of Experience Spending in America
Download our new report to discover how Americans are reassessing their spending and why they’re saying “yes” to experiences.
Innovation testing
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4 Examples of New Product Development That Revolutionized Industries
Discover 4 real-world new product development examples—from Beyond Meat to Revolut—that show how innovative strategies can transform entire industries.

Packaging Design Testing: 4 Common Mistakes (and How to Avoid Them)
Discover 4 common mistakes in packaging design testing and how to avoid them. Learn methods, tools, and best practices to design packaging that sells.

How to Validate a Product Idea (3 Proven Methods + Examples)
Learn how to validate a product idea with concept tests, customer feedback, and crowdfunding. Real examples + tools to reduce risk and find winners.
Company news See more

2023 GRIT Top 50 Most Innovative Companies
For the third consecutive year in a row, Dig Insights has made the Top 10 in Greenbook’s GRIT Business & Innovation Report.

Dig Insights named one of Canada’s Top Growing Companies by the Globe and Mail for the fifth time
Toronto, Ontario – Dig Insights is delighted to have been named as one of Canada’s Top Growing Companies for the fifth time by The Globe and Mail.

Beringer Capital Acquires Majority Stake in Dig Insights
Beringer Capital (“Beringer”), a leading North American private equity firm specializing in the information, marketing, and technology sectors, is proud to announce it has acquired a majority stake in Toronto-based, Dig Insights (“Dig”).