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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & market research See more
AI in market research: how to get better AI-generated ideas
Artificial intelligence can be super valuable in market research if used correctly. This article explains 1 essential tip for generating great ideas with AI.
How to use AI in market research: practical applications from the experts
Explore the transformative power of AI within the insights industry, revealing its pivotal role in shaping research methodologies, sparking innovation, and revolutionizing product development.
Embracing the future of market research with AI: our journey so far
Artificial intelligence isn’t going anywhere. Discover how our team embraces AI to streamline innovation and transform market research.
Exploring the Canadian sports-betting industry
In this session based on an extensive study of Canadian consumers, you’ll learn how consumers are responding to the legalization of single-event sports betting.
In conversation with Pernod Ricard: democratizing insights within a global business
Events /Jennifer Picard, Head of Mix Optimization - Global Consumer Insights, Pernod Ricard Jennifer Picard has been in the market research industry for decades and is passionate about insights democratization within global organizations, infusing data & social...
Beneficial drinks: understanding America’s functional beverage boom
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Innovation testing
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Research Best Practices: Question and Answer Piping
Discover how to use question and answer piping in surveys to get higher quality data and ensure a better survey experience for your respondents.
The Power of Design Thinking for Product Development
Design thinking can be used in product development to create innovative and disruptive products that solve consumer problems. Here’s how.
4 Examples of New Product Development That Revolutionized Industries
Here are 4 product development examples from brands that revolutionized their industries.
Company news See more
Dig is #9 on GRITs Top 50 Innovative Businesses List
We’re so proud to announce that Dig Insights and our Upsiide platform have ranked 9th on the GRIT list of the Top 50 Most Innovative Suppliers for 2021, another year in the top 10.
Dig-BIPOC Leaders of Tomorrow 2021 Scholarship Winners Announced
Dig Insights is excited to announce the winners of our Dig-BIPOC Leaders of Tomorrow Scholarship, Lisa Alleyne and Faryal Shehzad.
Dig Insights Statement on AAPIÂ Racism
Ever since the outbreak of the pandemic, the term “Asian” has been closely associated with COVID-19.