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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Between Two Joels: 5 Shocking Things AI Can Do Better Than You
Events /Our AI Master's went live in the Big Apple at Quirks NY Unless you’ve been living under a rock, you know that generative AI is the topic of the year. In particular, conversations around AI prompting, synthetic data, and developing proprietary LLMs have been...
Between Two Joels: AI prompts edition
We’re back with another edition of Between Two Joels, and it’s our most practical one yet. We’re helping you write prompts that squeeze the most out of AI engines.
AI in market research: a panel event
Learn how to apply the revolutionary potential of AI to your research work. We’re bringing leaders in the space together to cut through the noise and give you the most important of the info.
How the pros are launching new products and brands in 2024
Launching a new product or brand takes work. Ask anyone who’s done it. It requires a blend of innovation, marketing understanding, and strategic execution. On the latest season of our podcast Dig In, we were lucky enough to talk...
Sip & Dine: Elevating The Out-of-Home Dining Experience
Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
Pack hacks: visual vs text-based pack design testing
Bad pack designs can kill great products. But how do you know what works and what doesn’t? Join this event in collaboration with Insight Platforms to find answers.
Innovation testing
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3 Innovation Process Examples From Apple, Starbucks & Google (And What You Can Learn)
See how Apple, Starbucks, and Google built successful innovation processes. Real-world examples of corporate innovation you can apply to your business.
11 Best Practices for Writing Effective Concept Testing Survey Questions (With Examples)
Learn how to write concept testing survey questions that uncover real consumer insights. Explore 11 best practices, examples, and tips for creating effective concept testing surveys.
10 Reasons Why Package Design Testing Is Important
Package design testing helps brands avoid costly mistakes and build packaging that consumers love. Discover 10 reasons why testing your packaging is essential for sales, brand perception, and go-to-market success.
Company news See more
Relaunching the Dig Insights and Upsiide Brands
Dig Insights and Upsiide brand relaunch
Dig Insights adds Brand New Innovation Research Capabilities to their Platform, Upsiide
Idea Split reimagines the experience of performing monadic research, making it easy to use Upsiide at more stages of the innovation process.
Dig is #9 on GRITs Top 50 Innovative Businesses List
We’re so proud to announce that Dig Insights and our Upsiide platform have ranked 9th on the GRIT list of the Top 50 Most Innovative Suppliers for 2021, another year in the top 10.