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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & data See more
AI in market research: a panel event
Learn how to apply the revolutionary potential of AI to your research work. We’re bringing leaders in the space together to cut through the noise and give you the most important of the info.
Synthetic data: definition, benefits and risks
Synthetic data generation, a hot topic in the research world at the moment, has captivated attention due to its potential impact on the industry, from removing bias from data collection to speeding up the fielding process. What is synthetic data? Synthetic data is...
AI in the kitchen and beyond: are we ready for the future of food & shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
How to apply insights to CPG pack design
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
What next? Limited-time offers in the QSRÂ space
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. The difference between testing descriptions and testing creatives We assessed LTOs in two formats and discovered some...
A look into the plant-based protein category
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
Innovation testing
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The Power of Design Thinking for Product Development
Design thinking can be used in product development to create innovative and disruptive products that solve consumer problems. Here’s how.
4 Examples of New Product Development That Revolutionized Industries
Here are 4 product development examples from brands that revolutionized their industries.
3 Examples of Successful Innovation Processes: What Can We Learn?
In this post, we share 3 innovation process examples from well-known global brands.
Company news See more
Dig is #9 on GRITs Top 50 Innovative Businesses List
We’re so proud to announce that Dig Insights and our Upsiide platform have ranked 9th on the GRIT list of the Top 50 Most Innovative Suppliers for 2021, another year in the top 10.
Dig-BIPOC Leaders of Tomorrow 2021 Scholarship Winners Announced
Dig Insights is excited to announce the winners of our Dig-BIPOC Leaders of Tomorrow Scholarship, Lisa Alleyne and Faryal Shehzad.
Dig Insights Statement on AAPIÂ Racism
Ever since the outbreak of the pandemic, the term “Asian” has been closely associated with COVID-19.