Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Between Two Joels: 5 Shocking Things AI Can Do Better Than You
Events /Our AI Master's went live in the Big Apple at Quirks NY Unless you’ve been living under a rock, you know that generative AI is the topic of the year. In particular, conversations around AI prompting, synthetic data, and developing proprietary LLMs have been...
Between Two Joels: AI prompts edition
We’re back with another edition of Between Two Joels, and it’s our most practical one yet. We’re helping you write prompts that squeeze the most out of AI engines.
AI in market research: a panel event
Learn how to apply the revolutionary potential of AI to your research work. We’re bringing leaders in the space together to cut through the noise and give you the most important of the info.
GLP-1s: The Tidal Wave Reshaping Culture, Consumption, and Commerce
The rise of GLP-1 is causing ripple effects far beyond healthcare. Learn what the industry experts are saying about the implications of GLP-1s.
What is trends analysis in market research?
Discover the meaning of trends analysis in market research, why it’s vital for brands, and what trends analysis looks like for market researchers and insights professionals.
Dig Wrapped 2024
Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!
Innovation testing
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5 Best Practices for Concept Testing
Learn 5 proven concept testing best practices to evaluate new product ideas, improve surveys, and reduce risk in your innovation process.
Concept Validation: Definition, Benefits, Examples, and How to Validate Product Ideas
Learn what concept validation is, why it matters in product development, and how to run concept validation surveys with real-world examples and best practices.
Concept Testing: Definition, Methods, and Real-World Use Cases
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
Company news See more
Relaunching the Dig Insights and Upsiide Brands
Dig Insights and Upsiide brand relaunch
Dig Insights adds Brand New Innovation Research Capabilities to their Platform, Upsiide
Idea Split reimagines the experience of performing monadic research, making it easy to use Upsiide at more stages of the innovation process.
Dig is #9 on GRITs Top 50 Innovative Businesses List
We’re so proud to announce that Dig Insights and our Upsiide platform have ranked 9th on the GRIT list of the Top 50 Most Innovative Suppliers for 2021, another year in the top 10.