Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & market research See more
AI in market research: how to get better AI-generated ideas
Artificial intelligence can be super valuable in market research if used correctly. This article explains 1 essential tip for generating great ideas with AI.
An Updated Approach to Data Modeling at Dig Insights
This is how we’re adjusting data modeling and visualization to translate research metrics into actionable business insights.
How to use AI in market research: practical applications from the experts
Explore the transformative power of AI within the insights industry, revealing its pivotal role in shaping research methodologies, sparking innovation, and revolutionizing product development.
Growth in the plant based space: what the industry needs to know in 2024
Dive into the untapped opportunities of the plant-based protein market in our latest report.
Exploring the Canadian sports-betting industry
In this session based on an extensive study of Canadian consumers, you’ll learn how consumers are responding to the legalization of single-event sports betting.
In conversation with Pernod Ricard: democratizing insights within a global business
Events /Jennifer Picard, Head of Mix Optimization - Global Consumer Insights, Pernod Ricard Jennifer Picard has been in the market research industry for decades and is passionate about insights democratization within global organizations, infusing data & social...
Innovation testing
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3 Examples of Successful Innovation Processes: What Can We Learn?
In this post, we share 3 innovation process examples from well-known global brands.
Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
How a Culture of Innovation Can Improve Your Innovation Process
For any successful innovation process, it is essential to create an innovation culture. We’re sharing tips for cultivating that innovation mindset within your team.
Company news See more
Dig-BIPOC Leaders of Tomorrow 2021 Scholarship Winners Announced
Dig Insights is excited to announce the winners of our Dig-BIPOC Leaders of Tomorrow Scholarship, Lisa Alleyne and Faryal Shehzad.
Dig Insights Statement on AAPIÂ Racism
Ever since the outbreak of the pandemic, the term “Asian” has been closely associated with COVID-19.
The Financial Times and Statista Recognize Dig Insights as One of The Fastest Growing Companies in the Americas
We’re thrilled to announce that Dig Insights has been recognized as one of the fastest growing companies in the Americas by the Financial Times and Statista.