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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI & market research See more
Embracing the future of market research with AI: our journey so far
Artificial intelligence isn’t going anywhere. Discover how our team embraces AI to streamline innovation and transform market research.
Automation was estimated to replace 30% of jobs by 2030, and that was before COVID-19Â hit.
Now as we look at the effects of COVID-19 on labor-intensive businesses, it is safe to assume that 2030 timeline may have just been pushed up significantly and an even greater number of jobs will be at risk of automation as businesses race to protect themselves from pandemic-type events in the future.
Innovation sprints – why walk when you can run?
Every company now wants to be a tech company or at least feel like a tech company. As a result, the idea of agile innovation and innovation sprints has moved into even the most conservative legacy companies. Actually, it’s often those companies that are most enthusiastic about bringing a bit of tech energy to their workplaces.
In conversation with Pernod Ricard: democratizing insights within a global business
Events /Jennifer Picard, Head of Mix Optimization - Global Consumer Insights, Pernod Ricard Jennifer Picard has been in the market research industry for decades and is passionate about insights democratization within global organizations, infusing data & social...
Beneficial drinks: understanding America’s functional beverage boom
Functional beverages are overflowing supermarket aisles. Why are these drinks flying off the shelves? What benefits are consumers really after? Our brand-new report answers that and more!
Flavored water: an exploration of water trends for 2024 and beyond
Water is making waves that we’ve never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Innovation testing
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3 Examples of Successful Innovation Processes: What Can We Learn?
In this post, we share 3 innovation process examples from well-known global brands.
Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
How a Culture of Innovation Can Improve Your Innovation Process
For any successful innovation process, it is essential to create an innovation culture. We’re sharing tips for cultivating that innovation mindset within your team.
Company news See more
Dig Insights Statement on AAPIÂ Racism
Ever since the outbreak of the pandemic, the term “Asian” has been closely associated with COVID-19.
The Financial Times and Statista Recognize Dig Insights as One of The Fastest Growing Companies in the Americas
We’re thrilled to announce that Dig Insights has been recognized as one of the fastest growing companies in the Americas by the Financial Times and Statista.
Dig Insights Announces Realignment of Executive Leadership Team
With excitement and anticipation, we’re announcing that Dig Insights is realigning its executive leadership to support continued growth and success.