Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Supercharging innovation: Upsiide’s AI Idea Generation tool
Reinvent the ideation process and develop winning ideas with Upsiide’s brand-new AI Idea Generator.
How to boost your concept testing survey with AI-generated ideas
Discover how we pitted AI and human ideas against each other to learn about the value of generative AI in concept testing.
Key benefits and challenges of using AI in product development
AI can propel product development to new heights, but if used incorrectly, the novel technology could get it oh-so-wrong. This article explores the pros and cons of adopting AI as a part of developing new products.
How McDonald’s did more with less to thrive in COVID-19
Events /Julia Kryluk, Consumer Insights Consultant, McDonald's Julia Kyrluk is an experienced insights professional who is passionate about understanding and anticipating consumer behaviour. During COVID-19, all of us have been forced to do more with less - less...
Growth in the plant based space: what the industry needs to know in 2024
Dive into the untapped opportunities of the plant-based protein market in our latest report.
Exploring the Canadian sports-betting industry
In this session based on an extensive study of Canadian consumers, you’ll learn how consumers are responding to the legalization of single-event sports betting.
Innovation testing
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Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
How a Culture of Innovation Can Improve Your Innovation Process
For any successful innovation process, it is essential to create an innovation culture. We’re sharing tips for cultivating that innovation mindset within your team.
How to Avoid the Pitfalls of Using a Stage-Gate Process for Innovation
Are you struggling to get new products to market? You might need to re-evaluate your innovation process. This article explains some drawbacks of using the stage-gate process and we offer tips for mitigating the problem.
Company news See more
The Financial Times and Statista Recognize Dig Insights as One of The Fastest Growing Companies in the Americas
We’re thrilled to announce that Dig Insights has been recognized as one of the fastest growing companies in the Americas by the Financial Times and Statista.
Dig Insights Announces Realignment of Executive Leadership Team
With excitement and anticipation, we’re announcing that Dig Insights is realigning its executive leadership to support continued growth and success.
Dig Insights Named in The Globe and Mail’s Report on Business Canada’s Top Growing Companies
Dig Insights places No. 259 on The Globe and Mail’s second-annual ranking of Canada’s Top Growing Companies