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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Synthetic data: definition, benefits and risks
Synthetic data generation, a hot topic in the research world at the moment, has captivated attention due to its potential impact on the industry, from removing bias from data collection to speeding up the fielding process. What is synthetic data? Synthetic data is...
AI in the kitchen and beyond: are we ready for the future of food & shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
Supercharging innovation: Upsiide’s AI Idea Generation tool
Reinvent the ideation process and develop winning ideas with Upsiide’s brand-new AI Idea Generator.
A look into the plant-based protein category
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
How McDonald’s did more with less to thrive in COVID-19
Events /Julia Kryluk, Consumer Insights Consultant, McDonald's Julia Kyrluk is an experienced insights professional who is passionate about understanding and anticipating consumer behaviour. During COVID-19, all of us have been forced to do more with less - less...
Growth in the plant based space: what the industry needs to know in 2024
Dive into the untapped opportunities of the plant-based protein market in our latest report.
Innovation testing
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The Power of Design Thinking for Product Development
Design thinking can be used in product development to create innovative and disruptive products that solve consumer problems. Here’s how.
4 Examples of New Product Development That Revolutionized Industries
Here are 4 product development examples from brands that revolutionized their industries.
Innovation born out of crisis: KFC, Burger King, and McDonald’s
What do KFC, McDonald's and Burger King have in common? Besides being some of the world's most prominent leading quick-service restaurants (QSRs), these brands also share similar circumstances when it comes to how they were founded. All of these companies were formed...
Company news See more
Dig-BIPOC Leaders of Tomorrow 2021 Scholarship Winners Announced
Dig Insights is excited to announce the winners of our Dig-BIPOC Leaders of Tomorrow Scholarship, Lisa Alleyne and Faryal Shehzad.
Dig Insights Statement on AAPIÂ Racism
Ever since the outbreak of the pandemic, the term “Asian” has been closely associated with COVID-19.
The Financial Times and Statista Recognize Dig Insights as One of The Fastest Growing Companies in the Americas
We’re thrilled to announce that Dig Insights has been recognized as one of the fastest growing companies in the Americas by the Financial Times and Statista.