Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Synthetic data: definition, benefits and risks
Synthetic data generation, a hot topic in the research world at the moment, has captivated attention due to its potential impact on the industry, from removing bias from data collection to speeding up the fielding process. What is synthetic data? Synthetic data is...
AI in the kitchen and beyond: are we ready for the future of food & shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
Supercharging innovation: Upsiide’s AI Idea Generation tool
Reinvent the ideation process and develop winning ideas with Upsiide’s brand-new AI Idea Generator.
Balancing Essentials and Fun: The State of Experience Spending in America
Download our new report to discover how Americans are reassessing their spending and why they’re saying “yes” to experiences.
How the pros are launching new products and brands in 2024
Launching a new product or brand takes work. Ask anyone who’s done it. It requires a blend of innovation, marketing understanding, and strategic execution. On the latest season of our podcast Dig In, we were lucky enough to talk...
Sip & Dine: Elevating The Out-of-Home Dining Experience
Download our newest report to discover what how Canadian diners feel about eating out and how that impacts your brand.
Innovation testing
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7 Reasons Why Concept Testing is Essential for Marketing Success
Discover why concept testing is essential in marketing research. Learn 7 proven benefits, real examples, and how tools like Upsiide help brands validate winning ideas.
What Is Claims Testing in Market Research? Definition, Benefits & Examples
Discover what claims testing in market research is, why it matters, and see real-world examples of how brands validate their messaging to boost sales and brand equity.
Flavor Testing: Why You Can Account For Taste
Flavor testing helps food and beverage brands predict consumer reactions to new taste ideas before launch. Learn how flavor testing reduces risk, saves money, and identifies winning flavors.
Company news See more
Dig Insights adds Brand New Innovation Research Capabilities to their Platform, Upsiide
Idea Split reimagines the experience of performing monadic research, making it easy to use Upsiide at more stages of the innovation process.
Dig is #9 on GRITs Top 50 Innovative Businesses List
We’re so proud to announce that Dig Insights and our Upsiide platform have ranked 9th on the GRIT list of the Top 50 Most Innovative Suppliers for 2021, another year in the top 10.
Dig-BIPOC Leaders of Tomorrow 2021 Scholarship Winners Announced
Dig Insights is excited to announce the winners of our Dig-BIPOC Leaders of Tomorrow Scholarship, Lisa Alleyne and Faryal Shehzad.