Resources
Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Synthetic data: definition, benefits and risks
Synthetic data generation, a hot topic in the research world at the moment, has captivated attention due to its potential impact on the industry, from removing bias from data collection to speeding up the fielding process. What is synthetic data? Synthetic data is...
AI in the kitchen and beyond: are we ready for the future of food & shopping?
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
Supercharging innovation: Upsiide’s AI Idea Generation tool
Reinvent the ideation process and develop winning ideas with Upsiide’s brand-new AI Idea Generator.
Order up: trends in QSR & what’s driving change
Grab yourself a breakfast sandwich from your fast food restaurant of choice and watch this event on-demand as we walk you through the results of our latest study on QSR ordering trends.
Navigating distraction: second screen culture and how to grab shoppers’ attention
In this event, we’ll show you the results of a brand new study on how people use phones as a second screen and what ad creatives make them tick (or rather *tap* the “buy” button).
A look at the food delivery category: trends & opportunities
In this event, we’re sharing the findings from our brand-new research on grocery, restaurant and meal kit delivery.
Innovation testing
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How to master AI prompts for better insights
Mastering the art of AI prompts is the key to unlocking smarter insights. Learn how to craft precise prompts that drive better, more actionable AI responses.
Dig Wrapped 2024
Dive into the biggest trends we discovered in 2024 across Food & Beverage, CPG, QSR, Finance, AI and Retail spaces!
Unleash the power of agile market research programs
Unlock better-selling innovations and fewer wasted resources with agile market research programs.
Company news See more
Dig-BIPOC Leaders of Tomorrow 2021 Scholarship Winners Announced
Dig Insights is excited to announce the winners of our Dig-BIPOC Leaders of Tomorrow Scholarship, Lisa Alleyne and Faryal Shehzad.
Dig Insights Statement on AAPI Racism
Ever since the outbreak of the pandemic, the term “Asian” has been closely associated with COVID-19.
The Financial Times and Statista Recognize Dig Insights as One of The Fastest Growing Companies in the Americas
We’re thrilled to announce that Dig Insights has been recognized as one of the fastest growing companies in the Americas by the Financial Times and Statista.