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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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AI in market research: how to get better AI-generated ideas
Artificial intelligence can be super valuable in market research if used correctly. This article explains 1 essential tip for generating great ideas with AI.
An Updated Approach to Data Modeling at Dig Insights
This is how we’re adjusting data modeling and visualization to translate research metrics into actionable business insights.
How to use AI in market research: practical applications from the experts
Explore the transformative power of AI within the insights industry, revealing its pivotal role in shaping research methodologies, sparking innovation, and revolutionizing product development.
Flavored water: an exploration of water trends for 2024 and beyond
Water is making waves that we’ve never seen before. Discover why consumers are embracing various water trends in 2024, which brands are doing something different in the space, and what that all means for your business.
Sippin’ and Snackin’: attitudes driving 2024’s food & beverage trends
Are Americans embracing AI to help them eat better? Are consumers switching out booze for non-alcoholic beers? And more in our 2024 research report.
Unmasking beauty: beauty & wellness attitudes among American consumers
Discover key insights into the beauty & wellness attitudes of American consumers in our comprehensive report. Learn about essential consumer needs, how Americans research and prioritize products, and the most impactful packaging claims.
Innovation testing
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How to Write a Concept: Best Practices and Examples
Creating a concept to test in survey research has been the same forever. If you’re a researcher, the traditional Powerpoint ‘concept test’ template will immediately spring to mind. We think it’s time for a facelift.
The 7 best product innovations of 2022 (according to consumers)
With 2022 coming to an end, we ran a study with North Americans to tell us which new products they loved most this year. All of the products we tested were featured in our monthly Innovation Spotlight newsletter.
Apple’s Logo: The Evolution of The Iconic Shape
History influenced Apple’s logos over time. Keep reading to learn how the iconic apple changed and why.
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