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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Corporate Researchers Conference 2023: making McDonald’s famous for chicken
We presented at the CRC 2023 conference to show how we worked with McDonald’s to make them famous for chicken.
Quirks New York 2023: “so, is that a good score?”: a Hershey’s and Dig Insights case study
Hersey’s and Dig joined to discuss the common question “So, is that a good score?”
Digital Transformation in Fast Casual and QSR Summit 2023: McDonald’s is reinventing how they approach menu innovation
The team at Dig worked with McDonald’s to reinventing how they approach menu innovation.
Innovation testing
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Is Measuring ROI in Innovation Worth It?
Calculating the return on your innovation investment has many benefits. But some people still have a beef with this approach. Here’s our take on ROI in innovation.
The Step in Your Innovation Pipeline You Didn’t Know You Needed
Innovation pipeline management can be a tedious task. But we think if you add this extra step to your pipeline, you can make the process that much easier.
What is an Innovation Pipeline?
An innovation pipeline is a widely used term. But what does it mean? This article covers the basic definitions and reasons for implementing the innovation pipeline framework.
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