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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Embracing the future of market research with AI: our journey so far
Artificial intelligence isn’t going anywhere. Discover how our team embraces AI to streamline innovation and transform market research.
Automation was estimated to replace 30% of jobs by 2030, and that was before COVID-19 hit.
Now as we look at the effects of COVID-19 on labor-intensive businesses, it is safe to assume that 2030 timeline may have just been pushed up significantly and an even greater number of jobs will be at risk of automation as businesses race to protect themselves from pandemic-type events in the future.
Innovation sprints – why walk when you can run?
Every company now wants to be a tech company or at least feel like a tech company. As a result, the idea of agile innovation and innovation sprints has moved into even the most conservative legacy companies. Actually, it’s often those companies that are most enthusiastic about bringing a bit of tech energy to their workplaces.
The great inflation report
A study on how inflation has affected North American consumers and their purchasing habits.
From ripple to wave: the rise of flavored water
Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.
Quirks Dallas 2024: innovating icons – how Dig Insights helped Nestlé improve profitability
Marcie Connan from Dig Insights and Laurence Duhamel-Gavel from Nestlé Canada, discuss how Nestlé improved profitability by focusing their portfolio, using Dig Insights’ Virtual Market tool.
Innovation testing
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Research Best Practices: How to Write Engaging Surveys
Survey design can be challenging. So here are some tips for writing engaging surveys.
The CPG innovation process: 6 steps to success
The innovation process in CPG doesn’t have to be tricky – here, we outline it in a few simple steps. Learn what these steps are and what CPG brands need to consider to innovate effectively.
Research Best Practices: How to Write Survey Questions
Upgrade your survey-writing skills using our 6 simple tips and tricks.
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