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Level up your innovation game, research tactics, and insights career with resources from the experts at Dig Insights.
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Innovation sprints – why walk when you can run?
Every company now wants to be a tech company or at least feel like a tech company. As a result, the idea of agile innovation and innovation sprints has moved into even the most conservative legacy companies. Actually, it’s often those companies that are most enthusiastic about bringing a bit of tech energy to their workplaces.


From ripple to wave: the rise of flavored water
Our VP of Trends & Foresight, Shelby Walsh, dives into everything water. Discover the 5 biggest flavored water trends shaping the beverage industry and the opportunities they could unfold for your brand.

Quirks Dallas 2024: innovating icons – how Dig Insights helped Nestlé improve profitability
Marcie Connan from Dig Insights and Laurence Duhamel-Gavel from Nestlé Canada, discuss how Nestlé improved profitability by focusing their portfolio, using Dig Insights’ Virtual Market tool.

Food & beverage trends: what Americans really want in 2024
Join us for a lively event as we walk you through the results of our latest study and share the trends that consumers are craving in 2024.
Innovation testing
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Research Best Practices: How to Write Survey Questions
Upgrade your survey-writing skills using our 6 simple tips and tricks.

Is Measuring ROI in Innovation Worth It?
Calculating the return on your innovation investment has many benefits. But some people still have a beef with this approach. Here’s our take on ROI in innovation.

The Step in Your Innovation Pipeline You Didn’t Know You Needed
Innovation pipeline management can be a tedious task. But we think if you add this extra step to your pipeline, you can make the process that much easier.
Company news See more
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