Explore how brand collabs are not cultural stunts, but signals of where marketing and growth are headed in our new trends report. ​
Download our report and explore the trends redefining brand partnerships!
The future of growth is collaboration. Here’s how to make partnerships part of your long-term strategy.
Once seen as splashy marketing plays or one-off stunts, collaborations are now becoming a core growth engine for brands. By 2028, the market size for brand partnerships is projected to hit $150B USD, and mature companies already drive nearly 30% of revenue through partnerships.Â
So, how can brands act on this opportunity?
Dig’s Trends & Innovation team created a brand-new comprehensive report that explores the forces driving this shift, and what it takes for brands to get partnerships right.Â
You'll learn:
→ Understand the macro forces driving the shift and why partnerships are filling the gaps consumers care most about.
→ Explore real-world case studies like Liquid Death, Crocs, and On Running that are redefining partnership playbooks by embedding in culture and proving long-term purpose
→ Get actionable frameworks from our Trends experts that show how collaborations can evolve into ecosystems by building cultural relevance, strengthening trust, and harnessing momentum.
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