Between Two Joels: How to use synthetic data for insights
Between Two Joels: How to use synthetic data for insights

Join us on September 17th at 1:00pm EST for our latest Between Two Joels session. 

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The synthetic data conversation has been filled with hype, bold claims, and skepticism. But what happens when those claims are put to the test?

In our upcoming session of Between Two Joels on September 17th at 1:00pm EST, our AI experts Joel Anderson and Joel Armstrong, will unpack their new whitepaper, When Synthetic Data Works, which provides an independent validations of synthetic data boosting. Instead of debating theory, we’ll show hard evidence: how Fairgen’s method worked on real-world datasets, what it means for smaller subgroups, and where its limits are.

You’ll walk away with:

  • A clear understanding of the difference between fully synthetic vs. augmented synthetic data.
  • Transparent, statistically rigorous results on when boosting improves accuracy and effective sample size.
  • A framework for knowing when synthetic augmentation is worth using (and when it isn’t).
  • Practical implications for insights leaders navigating small-sample challenges.

If you’ve joined our previous synthetic data sessions, expect something new: this isn’t about introducing synthetic data; it’s about validating it, challenging assumptions, and learning when and where you can use it.

Joel Anderson

Joel Anderson, EVP, Advanced Analytics, Dig Insights

Joel brings decades of experience in the market research and analytics industry to Dig Insights. In 2023, Joel completed his Master’s in Applied Artificial Intelligence from the University of San Diego. Joel’s team leads advanced analytics, innovation R&D, and data science for our client services work.

Ian Ash

Paul Gaudette, Co-founder and CEO, Dig Insights

Paul is a strategic thinker with 20 years of experience in the consumer insights and analytics space, working directly with some of the world’s most well-loved consumer brands. He currently spends most of his time focused on strategic growth opportunities 

Joel Armstrong

Joel Armstrong, VP, AI, Dig Insights

Joel is our in-house AI expert, having completed both a Master’s in Applied Artificial Intelligence from the University of San Diego and a PhD in Psychology at Western University. Joel helps lead our R&D as it relates to AI and AI best practices.

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