Is it a psychic or AI?
Between Two Joels
Solutions Menu
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Understand a Changing Market
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Build Winning Strategies
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Innovate to Grow Penetration, Share and Profit
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Optimize Current Activities
Trends & Foresight 
How do you identify the drivers of change and prioritize opportunities?
Jobs To Be Done
How can your brand more effectively help consumers to achieve their goals?
Customer JourneyÂ
Where are there opportunities to optimize how consumers buy and use your brand?
Demand SpaceÂ
How can your brand more effectively address consumers’ underlying needs?
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