Discover the 6 most frequent concept validation mistakes, why they happen, and actionable strategies for avoiding them when testing new product ideas.
Concept Testing
5 Best Practices for Concept Testing
Learn 5 proven concept testing best practices to evaluate new product ideas, improve surveys, and reduce risk in your innovation process.
Concept Validation: Definition, Benefits, Examples, and How to Validate Product Ideas
Learn what concept validation is, why it matters in product development, and how to run concept validation surveys with real-world examples and best practices.
Concept Testing: Definition, Methods, and Real-World Use Cases
Learn what concept testing is, explore methods, and see real-world use cases. Discover how to build effective surveys and predict market success.
7 Reasons Why Concept Testing is Essential for Marketing Success
Discover why concept testing is essential in marketing research. Learn 7 proven benefits, real examples, and how tools like Upsiide help brands validate winning ideas.
How to Validate a Product Idea (3 Proven Methods + Examples)
Learn how to validate a product idea with concept tests, customer feedback, and crowdfunding. Real examples + tools to reduce risk and find winners.
11 Best Practices for Writing Effective Concept Testing Survey Questions (With Examples)
Learn how to write concept testing survey questions that uncover real consumer insights. Explore 11 best practices, examples, and tips for creating effective concept testing surveys.
How Juanita’s Used Trends-Led Exploration to Re-Define Their Innovation Pipeline
With a strong foundation in authentic Mexican foods, Juanita’s set out to explore new growth spaces while staying true to its cultural roots.
How McDonald’s Uses Innovation Tracking To Get Smarter Over Time
Case Studies /McDonald’s Canada needed a smarter way to evaluate the success of new products and promotions—beyond just sales numbers. They wanted to understand which consumers innovations were resonating with, why, and how to improve in real time. Dig Insights built...
How the Kraft Heinz beverage team unlocked category potential
Kraft Heinz partnered with Dig Insights to uncover the key moments that drive beverage choice—unlocking fresh innovation, reducing brand overlap, and aligning teams around a shared strategic framework.
How to boost your concept testing survey with AI-generated ideas
Discover how we pitted AI and human ideas against each other to learn about the value of generative AI in concept testing.
How to Write a Concept: Best Practices and Examples
Creating a concept to test in survey research has been the same forever. If you’re a researcher, the traditional Powerpoint ‘concept test’ template will immediately spring to mind. We think it’s time for a facelift.
Concept Testing Examples: 6 Real Wins &Â Fails
If you’re struggling to understand why concept testing is so important, we’ve created a list of concept testing examples that succeeded and failed.
The most beloved dumplings & curries in 2022
We ran a survey using Dig’s automated research platform Upsiide. The study was run with 1000 people in Canada and the USA to understand what cultural foods mean to them, and why they try foods from different cuisines.Â