With a strong foundation in authentic Mexican foods, Juanita’s set out to explore new growth spaces while staying true to its cultural roots.
Concept Testing
How McDonald’s Uses Innovation Tracking To Get Smarter Over Time
Case Studies /McDonald’s Canada needed a smarter way to evaluate the success of new products and promotions—beyond just sales numbers. They wanted to understand which consumers innovations were resonating with, why, and how to improve in real time. Dig Insights built...
How the Kraft Heinz beverage team unlocked category potential
Kraft Heinz partnered with Dig Insights to uncover the key moments that drive beverage choice—unlocking fresh innovation, reducing brand overlap, and aligning teams around a shared strategic framework.
How to boost your concept testing survey with AI-generated ideas
Discover how we pitted AI and human ideas against each other to learn about the value of generative AI in concept testing.
How to Write a Concept: Best Practices and Examples
Creating a concept to test in survey research has been the same forever. If you’re a researcher, the traditional Powerpoint ‘concept test’ template will immediately spring to mind. We think it’s time for a facelift.
5 Best Practices for Concept Testing
Concept testing helps you set your new product ideas for success. We’ve outlined 5 best practices and tips for nailing your concept testing surveys.
6 Concept Validation Mistakes and How to Avoid Them
It’s tricky to get concept validation right. We outlined 6 common mistakes you might run into when doing concept validation and 6 tips for avoiding them.
3 Ways to Validate a Product Idea
Developing a great product idea is not that simple. That’s why you need product validation. This article explains how to validate a product idea in 3 ways.
Concept Validation: Why You Need It and How to Do It
To make product innovation possible, you need the right tools. Concept validation is the answer and we’ll show you how to nail it using some examples.
Concept Testing Examples: 6 Real Wins &Â Fails
If you’re struggling to understand why concept testing is so important, we’ve created a list of concept testing examples that succeeded and failed.
11 Best Practices for Writing Concept Testing Survey Questions
How should you structure the survey or phrase the questions? That’s what this post is all about – developing concept testing survey questions that work.
7 Reasons Why Concept Testing Is Important
Why do you need concept testing in marketing research and how can it help your brand? Here are 5 reasons why you should start testing your concepts.
Concept testing definition, use cases and methods
Everything you need to know about the concept testing definition, how to use it and what methods you can use to create your first concept testing survey.
The most beloved dumplings & curries in 2022
We ran a survey using Dig’s automated research platform Upsiide. The study was run with 1000 people in Canada and the USA to understand what cultural foods mean to them, and why they try foods from different cuisines.Â