How do you identify the drivers of change and prioritize opportunities?
How can your brand more effectively help consumers to achieve their goals?
Where are there opportunities to optimize how consumers buy and use your brand?
How can your brand more effectively address consumers’ underlying needs?
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Case Studies
Reports /Our everyday life is filled with thousands of decisions. Whether it’s choosing what to buy at the grocery store for dinner or deciding what you want to wear for the day. Consumer brands have traditionally centered what the customer says they want when picking...
AdvancedGG joins us to talk about a project they did with Upsiide to find the best packaging design for their new RTD product.
Events /Meagan Healey, VP of Marketing, Dig Insights Meagan is Dig's very own VP of marketing, who has an extensive career in the insights industry.1. What the plant-based protein market looks like There's fierce competition. But some brands might have more potential...
Hersey’s and Dig joined to discuss the common question “So, is that a good score?”
The team at Dig worked with Marat Fleytlikh to test their product concept in an entirely new way, leveraging the Concept Assess methodology.
Advanced GG, a gaming supplement company, used Upsiide’s package testing solutions for their new ready-to-drink (RTD) product.
Welo has made it its mission to make healthy snacking easier for parents. Upsiide helped Welo bring this dream to life and create attractive packaging.
Everipe worked with Upsiide to uncover and validate market appeal for their product portfolio, ultimately prioritizing their business focus areas.
We help The Hershey Company to understand consumer motivations, analyze their portfolio mix, and discover new opportunities for market expansion..
Using a mixture of Upsiide concept testing and qualitative co-creation sessions with friendship dyads, the client adapted a global product for the US market.
The Coca-Cola Company has embedded Upsiide as their gate zero innovation testing protocol. In this case study, we explore one particularly powerful innovation sprint that leveraged Upsiide to empower global teams to make decisions about future coffee innovations overnight.
Artificial intelligence is continuing to integrate itself into everyday activities. But are consumers ready to adopt AI tech to cook and shop better? Our study revealed some answers.
The innovation process in CPG doesn’t have to be tricky – here, we outline it in a few simple steps. Learn what these steps are and what CPG brands need to consider to innovate effectively.
In our brand-new study, we learned why consumers use meal kit delivery services and what would make them order meal kits more often.
We surveyed a representative sample of 500 Canadians and 500 Americans to tell us how they use grocery delivery services and which offers will make them order more.
Our study tracks how consumers adjusted their shopping habits in different grocery categories and which products were affected by inflation the most.
We ran an Upsiide study with 800 US and UK consumers to find out which on-pack claims on energy bars they love most.
The chips category has been disrupted by ‘better for you’ snack brands. But what health-related claims make consumers buy chips? Our study is about that.
Creating an innovation strategy is hard and this post tells you all about why this happens.
Delve into the evolution of industry titans and the rise of disruptive innovators in the Consumer Packaged Goods (CPG) industry.
Sustainability matters. But which claims do consumers actually care about? We’ve undertaken in-depth research into how consumers view sustainable practices as a whole, and how this translates to purchasing behaviour with on-pack claims.