Reports /Our everyday life is filled with thousands of decisions. Whether it’s choosing what to buy at the grocery store for dinner or deciding what you want to wear for the day. Consumer brands have traditionally centered what the customer says they want when picking...
![Decision-Centricity: Understanding the Consumer Say-Do Gap](https://diginsights.com/wp-content/uploads/2024/08/PurchaseDrivers_ReportThumbnail.jpg)